Associations Now
NOVEMBER 4, 2018
At this point, we should have collectively shaken off our millennial anxiety. They’re fully entrenched in the workforce now, so the more meaningful question now is: How will millennials be empowered to take the next steps into leadership? Millennials now represent the largest cohort of the U.S. Let’s do it!’”
Reid All About it
JANUARY 26, 2018
Attracting millennial/young professional supporters. s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history. Keep learning!
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Membership Marketing
JULY 13, 2018
In looking back over data from the last ten years, it is significant to note that the 2018 key membership statistics mirror the resiliency that associations have reported over this period, perhaps challenging those who have prophesized the imminent demise of the association membership model.
Higher Logic
JANUARY 31, 2019
Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.
Associations Now
AUGUST 31, 2018
While there are generational differences between what members want—millennials, for example, are looking to learn new skills and gain career advice, while gen Xers and boomers are more focused on continuing education and networking opportunities—the desire for education is strong across the board.
Associations Now
DECEMBER 3, 2018
A recent survey from the American Institute of CPAs (AICPA) lays out how many Americans see improved benefits (rather than an increase in salary) as a driving factor for switching to a new position. When it comes to a good gig, money isn’t everything. Especially when there are benefits involved, too.
Associations Now
OCTOBER 31, 2018
That’s according to the travel management firm TripActions in the 2018 edition of its State of Business Travel Report [registration]. More than a third of millennial and gen Z workers surveyed (36 percent) prefer boutique hotels or Airbnb-style experiences, while more than a fifth (21 percent) don’t actively use traditional loyalty programs.
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