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Influence Across America

Spark Consulting

Thanks to the generosity of my friend and colleague Ed Barks , I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media , a National Digital Roundtable panel event at the Newseum earlier this week. The post Influence Across America appeared first on Spark Consulting.

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Book of the Month—January 2019

Association Success

How is your association committing to a competitive education strategy? Workforce development has grown to an approximately $160 billion dollar business in North America and $355 billion worldwide. Presently, a large majority of associations do not have an education strategy. Even though we know we must. It can feel hopeless.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. It’s more than a photo. It’s more than words. time duration) and conversions.

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Association Brain Food: 4.28.23

Reid All About it

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. As events are more judiciously considered on their return on time, value, and investment, organizers must adjust for this new normal (your 2019 tool kit won’t cut it). Audience avatar. 1 CAE credit.

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An Engaging Conversation Platform is the Cornerstone of This AI Research Summit

Associations Now

News, trends and industry insights are the keystones of successful business events, but according to a 2019 WARC study, to deliver the “wow factor” that creates positive feelings that stay with attendees long after everyone goes home, meeting planners need to engage association members’ emotions as much as their minds.

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The Shutdown’s Long-Term Ripple Effects on Meetings

Associations Now

To submit for IAFP 2019: [link]. — IAFP Food (@IAFPFood) January 14, 2019. Beyond extending submission deadlines, associations have come up other strategies to get this research considered. Government Shutdown, IAFP has extended your abstract submission deadline to Mon.,

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For Member Onboarding, Think Outside the Inbox

Associations Now

She says it’s possible to reach new members in a variety of ways and argues a multi-pronged strategy works best for new-member onboarding. A lot of associations are developing new welcome strategies that make members feel part of something more special.”. “So, — ACCA (@accausa) April 11, 2019.

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