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Association Brain Food Weekly: 12.14.18

Reid All About it

Protech Associates published their definitive list of association blogs to follow in 2019. Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? 14 best content marketing newsletters for 2019. Also tickled to see two of my clients on there too.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

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Association Brain Food Weekly: 6.21.19

Reid All About it

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. As jobs change, career pathways and certification programs must change as well, says The Urban Institute. 2019 eLearning Hype Curve Predictions: Midyear Update. More info/register.

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Association Brain Food Weekly: 11.29.19

Reid All About it

The March/April 2019 issue of Cook’s Illustrated has the recipe. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. See examples of eLearning courses, and get ideas and inspiration to take back to your own projects. How to Prepare for the 2019 Hospitality Market.

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

The nonprofit leverages its community to encourage course attendance and discussion, and uses the community as a virtual conduit to discuss the latest research and collaborate with each other on cases. The CFP Board’s mission is to grant a certified financial planning certification. Example 4: Jama Software Community.

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