Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Association Success

DECEMBER 16, 2019

Here are three examples of small-sized innovations we’ve implemented in 2019 at the Professional Pricing Society. While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want?

Innovation 112

Innovation Newsletter LMS Course 112

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Integrating Your AMS & LMS: Bridging the Gap. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium.

Arlington 170

Arlington DC Washington LMS 170

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). It’s only a matter of time before LinkedIn Learning comes knocking in your market.

Revenue 53

Revenue Certificate Blended Learning Discount 53