Reid All About it

JANUARY 18, 2019

A classic marketing mantra (about pricing) is flawed. The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. LMS Selection: Mastering the Process, Avoiding the Pitfalls. Ryan Law, CXL ).

DC 293

DC Washington Member Engagement Content 293

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Jessica Lane, Director of Client Success, Freestone LMS, Community Brands. 1 CAE credit.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. When you recruit members, you’re inviting them to your organization’s “party.” I’m getting in the Christmas spirit. Tue 12/17 at 12:30 p.m.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

MARCH 10, 2023

Nimble AMS describes how it can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs, and deliver personalized communication and content. Where are things at with the results of ASAE’s last DEI strategic plan (2019-2021) and with a new one? More info/register.

Committee 195

Committee Education Software Technology 195

Reid All About it

AUGUST 9, 2019

Shopping for an LMS? You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. – Game-Changing Trends from the 2019 ASAE Annual Meeting.

Columbus 39

Columbus North Carolina LMS millennials 39

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). They’ll pay full price now but their educational ROI will persuade them to come back for more.

Revenue 53

Revenue Certificate Blended Learning Discount 53

.orgCommunity

JUNE 18, 2019

New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. Their price sensitivity isn’t a surprise considering their: • Student loan debt. • Weakened job prospects. • Low earnings. • Lack of employer support for membership and professional development.

millennials 40

millennials Education How To Social Media 40