2020 Marketing Member Experience Recruitment 
Reid All About it
JANUARY 15, 2021
The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. You’d think virtual events would be #1 on every “top posts of 2020” list. Kim Moutsos, Content Marketing Institute ).
Reid All About it
JANUARY 8, 2021
Jodi Harris, Content Marketing Institute ). 20 striking findings from 2020. More info/register (fee for MPI non-members). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ).
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Blue Sky eLearn
OCTOBER 19, 2020
If those members do decide to leave, the time and effort into attracting them is ultimately wasted. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! Pivoting to a virtual event.
Higher Logic
FEBRUARY 4, 2020
A cheer for 2020: ?? What do your members want? Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Where do they want it? When do they want it? [.Yesterday.].
Nimble AMS
JULY 8, 2021
Delivering an exceptional member experience that keeps members around requires supporting members throughout the member journey. Take time to understand your members’ journey and make sure you are doing all you can to give them a great experience every step of the way.
Reid All About it
MARCH 12, 2021
I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.
Reid All About it
MARCH 25, 2022
Professional development market potential. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.
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