Potomac Core
AUGUST 3, 2016
Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.
Potomac Core
OCTOBER 29, 2017
Associations are delivering direct returns on Supply Chain Advocacy through highly focused Advocacy activities: American Bakers Association – Through the Grain Chain the ABA utilizes direct Industry engagement to surface and address regulatory and legislative matters that add costs to the Baking Industry.
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Potomac Core
MARCH 22, 2016
What Keeps Members Up At Night? For Jeff Morgan, Chief Executive Officer at the Club Managers Association of America, CMAA , it was all about understanding what challenges the members were facing and how the association could play a role in creating positive association disruption. Positive Association Disruption.
Potomac Core
NOVEMBER 3, 2015
Now CEO of the Club Managers Association of America, CMAA , Morgan pointed out that this level of investment helped NIRI launch its industry Certification Program. Associations will become more essential and relevant for the members and industries they serve. The program was a key part of the organization’s strategic plan.
Potomac Core
JANUARY 6, 2016
Former, National Investor Relations Institute, NIRI , CEO Jeff Morgan, FASAE, CAE, now CEO of the Club Managers Association of America, CMAA , established an “incubator, venture capital type fund.” Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com.
Potomac Core
APRIL 26, 2017
For example, NPES , the Aluminum Association , the American Staffing Association , the Society for Vascular Ultrasound , and the Jewelers of America have transformed themselves into WISP’s. Increasingly Trade Associations are positioning their organizations to that of a Worldwide Industry Solution Partner ( WISP ).
WBT Systems
JULY 31, 2018
Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Or, give young members a discount code to use on education. Millennial member engagement. Put them into a new young member onboarding campaign that shows them how to get the most out of their membership.
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