.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

WBT Systems

JULY 31, 2018

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. Millennials are putting membership off—a big loss for them and for associations.

millennials 150

millennials Resources North Carolina Certificate 150

Association Adviser

AUGUST 7, 2017

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

America 64

America Social Media Press Release Education 64

Eric Lanke

JANUARY 30, 2012

At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." But the meeting planner or the newsletter publisher? Dear Older Generation: It's Not Just Your America. Monday, January 30, 2012. The Mind of the Community.

Innovation 100

Innovation Newsletter Leadership Proposal 100

GlowGlobally

JANUARY 31, 2014

With more associations starting to focus their efforts on global growth – or continuing to profit from on-going global expansion – and designing strategies that will help them achieve maximum market penetration, they come to realize they really need more knowledge of what their diverse professional communities need from them.

Member Engagement 60

Member Engagement Products America Marketing 60

AssociationChat

JUNE 28, 2020

This report contains data primarily from North America, India, the Middle East and Southeast Asia. We hope you can leverage this data to design strategies that add value to both you and your customers. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Lunchtime Pandemic Reading – 2020.03.27 (Source: Christopher S.

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

This report contains data primarily from North America, India, the Middle East and Southeast Asia. We hope you can leverage this data to design strategies that add value to both you and your customers. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Lunchtime Pandemic Reading – 2020.03.27 (Source: Christopher S.

United States 52

United States New York Conference Seattle 52