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4 Creative Ways to Promote Your Membership Incentive Program

ISAE

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. As Allegiance Group’s guide to digital marketing explains, this term refers to “the practice of promoting a product, service, or cause through online channels like social media, email, and search engines.”

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

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Association Brain Food Weekly: 11.13.20

Reid All About it

It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development. The future of work. DE&I in action. Host: Halmyre.

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Association Brain Food Weekly: 12.11.20

Reid All About it

I swear we’re the only people in America who don’t subscribe to Netflix so I haven’t watched Queen’s Gambit but I keep seeing references to it all over the place. Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer. Binge-worthy education. Wed 12/16 at 12 p.m. 1 CMP credit.

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Association Brain Food Weekly: 2.14.20

Reid All About it

Learn everything you need to know to maximize the reach and impact of your next virtual event, including how to live caption your sessions to increase accessibility, help your speakers design dynamic and interactive presentations to engage online audiences, and make on-demand recordings available to everyone for easy reference year-round.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” Millennials are putting membership off—a big loss for them and for associations. Millennials need jobs. Some don’t have a job. Some have a temporary job. Some have an entry-level job.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

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