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Association Brain Food: 12.8.23

Reid All About it

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 276
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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Understanding Unrelated Business Income Get a survey-level view of the tax on unrelated business income (UBI), and how it relates to tax exempt organizations. 1 CAE credit.

Arlington 271
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Achieve more: How research should inform your association’s meetings strategy

Aaron Wolowiec

Conversely, those individuals and organizations with a much more traditional approach to education (think: keynote speaker and a series of lecture-style breakout sessions that follow a similar schedule from year to year), are struggling to compete/demonstrate value in a market that is literally saturated with learning opportunities.

Strategy 100
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Association Brain Food: 10.28.22

Reid All About it

This learning mix is the backbone of cohort programs, which are so popular right now. Blended learning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Maybe It’s Your Marketing.

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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.

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Association Brain Food: 12.2.22

Reid All About it

The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. While we’re talking about “meta,” here’s an audience analysis of the metaverse community from Michael Brito at Britopian.

Tips 41
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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Forj

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. Scenario-based learning exercises that require the learner make a choice based on a real world situation.

Price 70