GrowthZone

DECEMBER 6, 2018

When it comes to association marketing, differentiation is key. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes: Marketing Plan Basics: A practical guide for writing your association’s marketing plan.

Resources 96

Resources Marketing Analysis Tips 96

Membership Marketing

JANUARY 25, 2022

The opportunity to participate in the 2022 Membership Marketing Benchmarking Report is now available. If you received an email invitation to participate, please use the link provided in the email to access the survey. If not, you can use this link to fill out the survey. Last year 800 associations took part in this research.

Report 52

Report Marketing Analysis Survey 52

Associations Now

JULY 25, 2023

Leaders say they’ll invest more in more data analysis and attendee-tracking tools, according to a new Community Brands survey. Associations are looking to technology to boost attendance and engagement around their post-pandemic events according to a new survey, though there’s little consensus around which tech tools matter most.

Report 94

Report Analysis Survey Technology 94

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. Event marketing was identified by 78 percent of respondents as the most effective marketing tactic.

Report 100

Report Marketing Detroit Social Media 100

Membership Marketing

JANUARY 13, 2020

The opportunity to participate in the 2020 Membership Marketing Benchmarking Report is now available. If you received an email invitation to participate, please use the link provided in the email to access the survey. If not, you can use this link to fill out the survey.

Marketing 93

Marketing Analysis Survey Report 93

Association Success

MAY 29, 2018

When exploring new markets as an association, whether that be in new geographical regions or new types of services, it is imperative that you have a map to guide you. Using what we learned and continue to learn, I have put together a guide to successful data acquisition and analysis. Find you starting point. Get to know your I.T.

Analysis 60

Analysis Project Tools Marketing 60

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. You’ve probably seen survey reports about people registering later for events than in the past. Humans… so persuadable! Mentoring programs. 1 CAE credit.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

Multiview

DECEMBER 7, 2023

Providing in-depth industry analysis is a valuable service for associations, offering vital insights to members through reports that gather statistics, identify trends, and predict future directions.

Report 59

Report Industry Analysis Survey 59

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? One effective way is to present the economic argument based on a lifetime value analysis. Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report.

Marketing 75

Marketing Revenue Analysis Cost 75

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. But sadly, despite more computing power than ever, the use of data and data analysis has shown almost no forward movement over the last number of years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Elevating Engagement

AUGUST 11, 2023

Satisfaction surveys show how well existing benefits, products, and services perform compared to prior performance. Examples of haphazard surveys are too numerous to list, so I tend to approach a lot of market research with some skepticism. AI will likely change market research forever. What do we hope to learn?

Analysis 80

Analysis Innovation Survey System 80

Nimble AMS

DECEMBER 27, 2022

The analysis gives insight into your operations, helping you determine if your organization is on the right track or moving in the wrong direction. Each successive type of analysis requires more complex tools than the former , with prescriptive analytics only available to those with access to an experienced data scientist. .

Association Management 135

Association Management Software Analysis How To 135

Reid All About it

SEPTEMBER 1, 2023

AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Membership Marketing

JANUARY 10, 2014

We have just launched the questionnaire for the 2014 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. If you are on our survey list, you would have already received an email with a personal link to connect you to the survey.

Survey 40

Survey Marketing Analysis Project 40

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Based on a recent survey, 65.9%

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Membership Marketing

FEBRUARY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 2010 Membership Marketing Benchmarking Survey: Please Participate. You can participate using this survey link. Tony Rossell.

Survey 40

Survey Marketing Analysis Price 40

GrowthZone

JUNE 5, 2020

The CAE certification eligibility requirements and program materials were developed through an industry analysis survey to identify the day-to-day knowledge used by association professionals. The results of the survey were used to define the scope of practice used for association management. on upcoming CAE Credit Webinars.

Certificate 137

Certificate Analysis Survey Social Media 137

SCD Group

MAY 11, 2015

Last week’s election results once again demonstrates to associations the dangers of over-reliance of polls and surveys. But far more significantly, pollsters and statisticians failed badly when turning survey results into answers to the all-important question of who’d win how many seats. How many were surveyed? Here in the U.S.,

Survey 40

Survey Sample Analysis Project 40

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis.

Leadership 181

Leadership Content Social Media Sample 181

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

Member Engagement 169

Member Engagement Committee Tips Class 169

Membership Marketing

FEBRUARY 16, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participate in the 2011 Membership Marketing Benchmarking Survey. You can participate using this survey link. Tony Rossell.

Survey 40

Survey Marketing Price Analysis 40

Reid All About it

JUNE 16, 2023

Surveys conducted by Freeman have uncovered the most dramatic shift in B2B event attendee demographics in three decades: attendees are getting younger. Event marketing. Another finding from the Freeman survey: people are registering much later for events. Changing attendee profile. Do You Run Successful Postmortems?

Project 195

Project Tools Revenue Metro 195

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Maegan Woytek, Senior Account Executive, Vantaca Technology Improves Working Conditions In our survey with CAI, we found that 68% of respondents agree or strongly agree that technology helps mitigate burnout on short-staffed teams.

Association Management 130

Association Management Survey San Francisco Technology 130

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Higher Logic

FEBRUARY 10, 2017

According to the new Business Impact of Online Communities Study by Leader Networks, which surveyed hundreds of communities, about 35 percent of community leaders surveyed said they lack meaningful metrics to report success in business terms. That’s a sizeable number. And 25 percent says it’s a large impact.

Revenue 120

Revenue Survey Analysis Maine 120

InternetAssociation

JUNE 29, 2021

The 3i report series uses quantitative and qualitative analysis to explore the present condition of the job market in the United States; IA examines both month-over-month and year-over-year changes, utilizing national and member company data to gauge how the internet relates to hiring, income, and job openings. . “The year-over-year.

Report 97

Report United States DC Analysis 97

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Hear about the importance of item analysis, the role of feedback in exam development, and the need for test security. Event apps. You’d think every attendee would use your event app, but that’s not always the case.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Understanding Unrelated Business Income Get a survey-level view of the tax on unrelated business income (UBI), and how it relates to tax exempt organizations. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266