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From Passive to Passionate: How to Supercharge Member Engagement

Association Freak

This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants. Conversely, low-impact, frequent actions like receiving newsletters may not generate significant engagement on their own.

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On Becoming the Netflix of Associations

Association Success

The teams are: strategy, content, acquisition and retention. This includes development and maintenance of the organizational strategy and the data, research and analysis used for decision-making. Simply put, we are of the mindset that multiple discounted products do not enrich the member experience. Retention Team.

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Win Back Your Lapsed Members

Associations Now

Some associations are taking time to analyze and develop strategies to bring members they’ve lost back into the fold. Obviously a discount or promotions help, but that’s not everything,” says Dan Ratner, membership and business development strategist at the Next Steps LLC. Her strategy for reinstatement: Think like a doctor.

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How to Plan a Trade Show: 15 Key Steps (+ Essential Tools)

MemberClicks

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Plan your content strategy. How will content support your marketing strategy?

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The Best Opportunity - Membership Marketing Blog

Membership Marketing

Last year, I wrote an article for the Avectra Academy newsletter. Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Steady State Analysis. (3). Publications. Tuesday, January 19, 2010.

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From the Corner Office: Liz Richards, MHEDA

Association Adviser

AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV). AA: What is the average age of a MHEDA member and do you have any specific programs or strategies for attracting the up-and-coming members of the industries you serve? ” AA: How do you assess those factors? our readers?

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Building Your Online Membership Lead Generation and Conversion

Membership Marketing

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Potential Analysis. (3). Branding. (4).