Remove Analysis Remove Innovation Remove millennials Remove Recruitment
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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Association Brain Food: 2.23.24

Reid All About it

Gen Z and millennial marketing. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. Event sponsorships. Here’s some help for marketing more effectively to younger generations.

DC 263
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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m. to 4:30 p.m. –

Strategy 274
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Top Findings from the Membership Marketing Benchmarking Report

Membership Marketing

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. So if innovation and value are so important, how are associations innovating and providing additional value to members?

Report 40
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Association Brain Food: 1.19.24

Reid All About it

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. More info/register.

Revenue 257
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Association Brain Food Weekly: 8.27.21

Reid All About it

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. OSCPA told WBT Systems, “ We’re not going back. ”. Quick hits.

Tampa 200
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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.