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What Political Polarization Tells Us About Membership Marketing

Associations Now

Whether that’s truer now than in the past or whether social media and the 24/7 news cycle just make it seem that way is up for debate, but one reason we continually talk past—not with—each other may be a lack of understanding of the fundamental moral beliefs that underpin all varieties of political viewpoints. How to dig deeper?

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Is New Technology Worth The Investment?

Association Adviser

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive.

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Jumping Ship : Off Stage

Off Stage

On January 19, 2011, Inman News carried a feature article by Matt Carter with the headline, “South Carolina real estate brokerage drops Realtor affiliation: Company maintains MLS membership. The article continues, “The largest brokerage in the Columbia, S.C., “Thats not true in the case of our association.

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AE on the Verge: Connecting with significantly more members.

AE on the Verge

education, business development) and they encourage members during a difficult market (e.g., lunches, drawings, social interaction, positive energy, etc.) Labels: association management tips. I appreciate the way your priorities highlight your association values (education weighs in over golf balls and hot dogs).

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