Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. Most importantly, you know them.

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Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. We also detail how you can use rasa.io

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Tools Content Marketing Newsletter 122

Associations Now

JULY 8, 2019

People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. That’s where a social media ambassador program comes in. Your ideal social media ambassador is someone with a passion for your cause who naturally emanates your brand,” Russom says.

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Social Media Content Tips Strategy 80

Associations Now

APRIL 14, 2017

Recent research from a leadership development firm finds that CEOs who use social media are stronger than others in six positive leadership behaviors. Not every CEO is savvy on social media, but the ones who are often have a lot of other traits considered desirable in leaders. 46 percent stronger at influencing others.

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Social Media Leadership Analysis Report 88

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

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Content Marketing Strategy Guidelines 52

GrowthZone

MAY 21, 2018

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. They’re perfect for: Social media posts (think #MondayMotivation). Blog articles. SEE MORE: A Simple Social Media Tip for Association Pros .

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Marketing Social Media Newsletter Tips 79

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog articles are well-researched and very in-depth. Marketing Automation. Content Marketing Institute.

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Marketing Social Media Houston Resources 116

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

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Associations Now

JUNE 14, 2017

Social media platforms introduce and update features seemingly almost daily. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials. Snapchat made disappearing media popular, and Facebook’s mobile app and Instagram have tried to follow suit.

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Social Media millennials Email Marketing Recruiting 73

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. Here’s an SEO refresher. For years, SEO was the MVP.

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Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters.

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Strategy Social Media Discount Newsletter 169

Aaron Wolowiec

AUGUST 6, 2013

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

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Associations Now

JULY 5, 2016

The reason that Facebook has become such a powerful and important social media outlet is its wide reach and ability to drive lots of traffic and conversation. But as Facebook changes its strategy once again, here’s a question worth asking: What would your marketing look like if you deemphasized Facebook in a big way?

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Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. Integrity is endearing,” according to the article. Authenticity is more important than ever.

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Blue Sky eLearn

NOVEMBER 26, 2018

In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you. Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Is your topic exciting and thought-provoking?

millennials 173

millennials Tips Social Media Strategy 173

Blue Sky eLearn

NOVEMBER 26, 2018

In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you. Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Is your topic exciting and thought-provoking?

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millennials Tips Social Media Strategy 169

EventMobi: Association Events

SEPTEMBER 28, 2023

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. With an association directory, your members can easily find and connect with others.

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Associations Now

JANUARY 27, 2020

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. In recent years, few aspects of marketing have drawn more advocates yet also sparked more debate than personalization. On top of that, millions of long-form articles are posted each and every day. By Eric Goodstadt.

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Marketing Content Social Media Report 134

Disciple Media

AUGUST 13, 2020

You don’t have to be the next Mark Zuckerberg to create a social media platform these days. All you need is a good idea, a plan, a decent-sized market, and the right community builder to suit your needs. Why create a social media platform? What types of social networking sites are there?

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Social Media Maine Content Review 36

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing? When you clearly define your market, you are more likely able to reach them.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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DC Washington Member Engagement Innovation 261

Associations Now

MARCH 7, 2017

It’s easy to say the wrong thing on social media—but not if you’re honest and thoughtful, said the social media specialist at the helm for the American Nurses Association, who offered some strategy tips during a session at the Great Ideas Conference. The post How Should You Lead on Social Media?

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Social Media Examples Tips Content 61

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. The details, and more, in today’s Social Media Roundup. Content marketing, huh? Think newsletters, blog posts, news articles, video and direct emails.

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Social Media Content Marketing Newsletter 40

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

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Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

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Content Report Marketing Social Media 100

Higher Logic

OCTOBER 5, 2017

Or why some articles get shared widely while others don’t? Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. We need to think about the social network.

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Marketing Pennsylvania Social Media Content 184

Associations Now

SEPTEMBER 5, 2019

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. In marketing eras of yore, celebrity print ads were the secret weapon to reach consumers and sell products. On social media, [inflluencers] invite their audience behind the scenes,” Laura Johnston writes in the article.

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Content Marketing Cleveland Social Media 76

Associations Now

APRIL 1, 2013

That, and more, in today’s Social Media Roundup: Says Who? She suggests you use the five T’s of word-of-mouth marketing : talkers (or influencers), topics (or message), tools, taking part in the conversation, and tracking. (ht Your members are the most influential and vital part of your organization.

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Social Media Marketing Recruiting Recruitment 40

Association Success

JULY 15, 2020

Having made appearances on the “ Tonight Show Starring Jimmy Fallon ,” “ Last Week Tonight with John Oliver ,” “ Saturday Night Live ,” and mentioned in articles by BBC News and The Guardian , Gritty has become a nationally recognized figure due to his outrageous behavior and entertaining social media accounts.

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Philadelphia Social Media Maine Content 97

Slice-Works

FEBRUARY 1, 2018

Content curation is your hi-impact social media task #4. With your content aggregated in Pocket, you can sort content by topic and read through several articles in one sitting. As you peruse your sources, favorite articles with the Pocket browser icon or within Pocket, search by tags (topics) pull up your blog feeds.

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Social Media Content Newsletter Strategy 28

Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. How to Drive Social Media Engagement with Nonprofit Storytelling.

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Social Media DC System Washington 170

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . Get active on social media.

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Leadership Content Social Media Sample 181

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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Marketing How To Discount Content 52

GrowthZone

JULY 11, 2017

In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. You can write articles and blog posts, create guides, checklists, papers, reports, newsletters, videos, brochures, etc.

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Member Engagement Content Marketing Newsletter 60

Association Adviser

OCTOBER 30, 2018

And don’t discount social media, which remains an important way to reach members. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

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Communications Social Media Newsletter Content 185

Optimist Consulting

JULY 9, 2014

I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. Marketing Membership'

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