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WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
EventMobi: Association Events
JUNE 21, 2023
Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.
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Reid All About it
JULY 16, 2021
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
Reid All About it
AUGUST 19, 2016
This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. It’s when you look around and see the smiling faces of friends and acquaintances and know you’re in for several days of learning and laughing.
Reid All About it
JULY 21, 2017
Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. A few years ago I took an excellent online Coursera course, Modern American Poetry. 1 CAE credit.
Disciple Media
FEBRUARY 7, 2024
Creating and selling an online membership can help you to scale the transformative impact that you make in people’s lives, whilst growing a sustainable business. In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). What motivates them?
Reid All About it
JULY 14, 2023
Likewise, members and customers are more likely to attend education programs when they’re following a professional learning plan. WBT Systems explains how professional learning plans benefit both your association and members and how to get them going. One overlooked source of intentional learning is boardroom dissent.
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