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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. After shifting away from an in-person customer celebration at the Four Seasons in Baltimore due to the COVID-19 pandemic, Protech Associates’ Fusion 2020 Customer Conference surpassed all previous attendance numbers for the event. So, let’s break it down further. .

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

So if your association announcement is really worth sharing, be sure to tell your members more than once. Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of press releases.

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The Impact of Marketing and Public Relations on Associations

Ngage Management

Without proper publicity, an association simply cannot grow. Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

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Daily Buzz: 2020’s Big Meetings Trend? Sustainability

Associations Now

“The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, senior vice president and managing director at CWT Meetings & Events, in a press release. Looking for a new marketing strategy?

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Starring….Your Association Publications

Association Adviser

As the orchestra commences the drum roll, the announcer’s voice booms through the microphone: “And the winner is…” When he calls out the name of your association, the audience leaps to its feet, cheering wildly, throwing confetti and raising glasses of champagne as you take to the stage to receive the glittering trophy.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.

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Implementing a Successful Cause Marketing Campaign

AMR Management Services

AMR MANAGEMENT SERVICES. Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Jill Mahoney and I were the project managers. CONTRIBUTORS.