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How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

Offer a discount. Use that as part of your re-engagement strategy! Here are a few offers you may want to consider: A discount on membership. A discount on event registration. For example, If they want a discounted rate on your annual event, they must rejoin by the end of the month. Benefit highlight] .

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Tips & Templates for Writing an Impactful Membership Dues Increase Letter 

MemberClicks

Contact them directly Everyone knows when they’ve been sent a form letter, and nobody likes it. You need to contact the member directly, refer to them by name, and include any other pertinent information about their participation in your program or organization. The following six tips will help you give them that.

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Associations Need to Lead Change with Education Programs

WBT Systems

From our own experience of working with associations over the years, we know there are several ways in which technology that has been specifically designed for associations can help to build the education programs of the future. For example, an association learning management system can: Attract and engage learners.

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Don’t get ghosted by your members

Nimble AMS

They ignore text messages and social media contact, and they may even avoid the person in public. Like all of us, they’ve come to expect value, personalization, and convenience in just about everything they do. In modern social lingo, ghosting isn’t about an unwelcome haunting by a sheet-draped apparition.

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7 Tips for the Perfect New Member Welcome Letter (And What to Avoid!)

MemberClicks

These could include things like mentorship programs, volunteer opportunities, resource libraries, or special member discounts. Let’s face it — most of us have a lot of emails and mail to get through, so we skim. In addition to events, highlight any other benefits your new members may want to utilize immediately. Stay on brand.

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Satisfaction vs. Loyalty: Creating a Connection for Long-term Success

AMR Management Services

Conversely, Apple is a great example of loyalty over satisfaction. FourSquare and similar location-based social media services use badges and titles to identify loyal visitors. Discounts: Whether its the punch card for a free sandwich or a frequent flyer program, those are loyalty programs that keep customers coming back.

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Leverage Technology; Don’t Be a Slave to IT

Association Adviser

Digital has changed everything,” observed Michael Hoehn , a vice-president at healthcare association management firm CM-Innovators. As Yates and others tell us often, technology makes it possible to connect with industry peers from all over the world. Experts tell us the cloud also lower servers and electricity costs.