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How to Find Sponsors for Events: The Essential Guide

MemberClicks

Events build community among your members, let you share your message with a wider audience, and demonstrate your value within your association’s field. . you might not have a massive marketing budget to pull from for planning costs. Describe how you will help sponsors measure their marketing ROI. Follow up consistently.

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The Technological Divide: Leap or Fall?

Association Adviser

Marketers and demographers have defined these issues. Sociologists and psychologists have proposed each generation’s psychographic (behavioral) characteristics. Gen Y or Millennials. appeared first on Association Adviser. Features Technology association management communication generations millennials technology'

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The Hourglass Blog: Surprising Barriers to Membership

The Hourglass Blog

Shelly Alcorn interviewed me last Friday for her Association Executives: Provocative Proposals for Future Change project. I surprised myself (and her, too, I think) with my answer to: What barriers are keeping your association from achieving 100% membership market penetration? Labels: Association Management , Membership.

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Eric Lanke: Should Committees Report to the Board?

Eric Lanke

The Marketing Committee. These are all bodies designed to infuse the management practices of the association with the expertise and wisdom of association members themselves. Committee X wants funds to produce a new marketing brochure. Provocative Proposals for Change. Millennials Are the New Slackers.

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The Hourglass Blog: The Bedrock of Innovation

The Hourglass Blog

These failures are a necessary on the path of innovation and executives and managers need to build an organizational culture that has a high tolerance for failure so that that their staff dont second guess big risky ideas and instead propose incremental bets. Association Management. Developing Millennial Leaders.

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The Hourglass Blog: Innovating 20% of the Time

The Hourglass Blog

In other words, give your employees the freedom to experiment, test and propose new ways to better serve your members, and then choose the best ones (according to established criteria understood by all) to be further developed into actual programs and services. Association Management. Developing Millennial Leaders.

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The Hourglass Blog: The GenX Bridge

The Hourglass Blog

What follows is a guest post from the first such professional to take me up on that offer-- Je nnifer Alluisi , Director of Educational Programs at Custom Management Group , an accredited association management company in Charlotteville, Virginia. Association Management. Developing Millennial Leaders.