Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’”

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Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Digital Marketing Office Hours.

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Association Adviser

MAY 20, 2014

Marketers and demographers have defined these issues. Sociologists and psychologists have proposed each generation’s psychographic (behavioral) characteristics. Gen Y or Millennials. Features Technology association management communication generations millennials technology' ” Traditionalists. Baby Boomers.

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Associations Now

JUNE 25, 2014

But The Muse ‘s Erin Greenawald has a modest proposal: Close all your other tabs. We’ve touched on ASAE’s 2014 Marketing, Membership, and Communications Conference (MMCC) a bunch in the past week , but sometimes it helps to hear directly from the attendees, and in their words. Marketing to millennials?

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Disciple Media

DECEMBER 17, 2019

Its enormous reach has made it the holy grail of digital marketing, both for inbound strategies and sponsored advertising. In fact, one study even found that only a paltry 17% of marketers could accurately quantify their social media ROI. There’s also the fact that a lot of people, particularly millennials, are leaving Facebook.

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The Hourglass Blog

APRIL 16, 2011

Shelly Alcorn interviewed me last Friday for her Association Executives: Provocative Proposals for Future Change project. I surprised myself (and her, too, I think) with my answer to: What barriers are keeping your association from achieving 100% membership market penetration? Do you even know what 100% market penetration looks like?

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Eric Lanke

SEPTEMBER 26, 2011

The Marketing Committee. If your association is an association of widget manufacturers, then you might want widget manufacturers on your Marketing Committee to help you decide how best to market your association to other widget manufacturers. Committee X wants funds to produce a new marketing brochure. I cant help it.

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The Hourglass Blog

NOVEMBER 20, 2010

These failures are a necessary on the path of innovation and executives and managers need to build an organizational culture that has a high tolerance for failure so that that their staff dont second guess big risky ideas and instead propose incremental bets. Developing Millennial Leaders. Millennials. Communication. Governance.

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The Hourglass Blog

JANUARY 26, 2011

In other words, give your employees the freedom to experiment, test and propose new ways to better serve your members, and then choose the best ones (according to established criteria understood by all) to be further developed into actual programs and services. Developing Millennial Leaders. Millennials. Communication.

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Eric Lanke

SEPTEMBER 19, 2011

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Its horrific, McAfee says, and he goes on to detail out how Millennials should be acting in this dismal economy. Millennials are the new kids on the block when it comes to the workplace.

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The Hourglass Blog

MARCH 7, 2011

I propose that a "bad board" suffers from different shortcomings: 1) The board doesn't understand or accept its responsibility for stewardship. Developing Millennial Leaders. Millennials. Posted by Eric Lanke. at 9:01 PM. Labels: For-Profit vs. Non-Profit , Governance. 2 comments: Jeff De Cagna. Communication.

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The Hourglass Blog

FEBRUARY 15, 2011

Your proposal that GenX could serve as a bridge between Boomers and Millennials is an interesting one, and it certainly seems consistent with the natural pragmatism often ascribed to Xers. Developing Millennial Leaders. Millennials. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Governance.

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Reid All About it

MARCH 13, 2020

I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. More info/register.

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The Hourglass Blog

FEBRUARY 10, 2011

Labels: Developing Millennial Leaders , For-Profit vs. Non-Profit , Management. " What Fertik proposes is, I think, just the kind of idiocy Sutton is talking about. Developing Millennial Leaders. Millennials. Here, here. Isnt that something all the generations can agree on? Posted by Eric Lanke. at 8:28 PM.

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Associations Now

MARCH 30, 2016

” Gary Vigil, director of membership at the Specialty Equipment Market Association , on a series of town-hall meetings at member facilities across the country: “It’s extremely valuable to meet face to face with your members and give them an opportunity to voice their concerns to the leadership of your organization.”

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Aaron Wolowiec

SEPTEMBER 10, 2013

Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. Peggy Hoffman, president of Mariner Management and Marketing, LLC. Are you seeing a surge in GenX and millennial volunteers?

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