Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. They’re not shy about telling their friends and coworkers that they’re a member of your association. They share news about your association online and wear your branded merchandise with pride!

3 Ways to Bump Up Your Member Recruitment Game


If there’s one common goal for associations across the globe, it’s grow , grow , grow. Here are three ways to bump up your association’s member recruitment game: association management membership management Association Views

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. That is, if your membership program offers incredible value to your members, then any introduction to your program is a natural advertisement ! Offer online-only membership benefits.

Changes in Membership Management Software that Could Impact How You Run Your Association


That technology has been evolving rapidly and continues to do so to this day, influencing our daily lives and the associations we’re running. Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects.

3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention.

3 steps to drive student membership growth.

YourMembership Blog

Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members?

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2018 Member Recruitment Techniques: What's Hot and What's Not


We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know! Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018! association management member engagement membership management Small Staff Chatter marketingAs you may well know, marketing trends are changing all the time.

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. Five Tips to Rock Membership from Moose. Without a doubt, THE most important step in any membership recruitment campaign is determining your existing reputation.

5 questions to better market your career center.

YourMembership Blog

When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start. That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […].

[Guest Post] Your Association’s Website Is Your Best Member Recruitment Tool


The following blog post was written by SBI Association Management , a Seattle-based and AMCI-accredited association management company. How shopping for an association is a lot like buying a toaster on Amazon. Prospective members are used to finding everything from the best-rated camera to the safest car seat online, so it’s no surprise they’re using similar “shopping tactics” to decide on joining your association.

Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

Membership Software Association Management Software. Associations. Management Team. I recently attended a job fair and asked a job hunter if he thought about joining an association in his chosen industry to help him find a job and network since he was new to Florida. ” His answer surprised me but we continued talking about what does and our involvement with associations, membership management and online community.

Creating Membership Tiers at Your Small-Staff Association


If recruitment is an issue at your association, it might be time to reconsider (or revamp) your membership model. You probably have a variety of member types at your association (student, professional, associate, etc.),

Millennial Member Engagement: 6 Little Hacks to Try


A few weeks ago, I had the opportunity to attend Membership2020 , a one-day learning event centered around next-gen recruitment and retention strategies. association management member engagement membership management Association ViewsWhile the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. Take a look!

The Small-Staff Guide to New Member Onboarding


If we had to guess, we’d say you probably put a LOT of time and energy into recruiting new members - and that’s completely understandable. That said, because you put so much time and energy into recruiting new members, you absolutely want them to stay!

Overcoming Challenges to Membership Growth: 3 Tips


Raise your hand if membership growth is an ongoing challenge at your association. Membership recruitment and retention continue to be top concerns for association professionals. If so, you’re not alone.

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From #Ideas17: How to Simplify Your Association’s Messaging


But messaging is how you recruit people (and engage and retain them), so your messaging platform (the basis of your organization’s communications) needs to be straightforward and meaningful. association management association leadership ASAE membership management Small Staff Chatter

Membership Marketing: How Does Your Association Stack Up?


Marketing General Incorporated (MGI) just released what we believe to be one of the most valuable studies in the association space - their 2017 Membership Marketing Benchmarking Report. and around the world) are recruiting, engaging, and retaining members.

3 Ways to Strategically Use Your Association's Database


Sure, you should be tracking the normal numbers: recruitment rates, renewal rates, event registrations, etc. But are you taking it a step further to actually advance your association? association management membership management Association Views association software

Member Journey Mapping: Walking a Mile in Your Members’ Shoes


But when measuring those two elements - engagement and retention - how is your association performing? Are recruitment levels at a standstill? You obviously want high levels of recruitment, engagement, and retention, but what’s the bridge between wanting and having? association management member retention membership management Small Staff ChatterThink about everything you do (work-related) on a day-to-day basis.

Creating a Strong Culture at Your Organization: 4 Steps


One way or another, you’re going to have an office culture, so you might as well make it a good one (particularly since office culture directly impacts employee recruitment and retention). association management association leadership membership management Association Views

The Small-Staff Guide to Volunteer Management


As an association professional, you know that volunteers can be difficult to come by. So to help you out, we’ve put together a few quick tips for volunteer recruitment, onboarding, and retention. They can be hard to find, and sometimes, even harder to keep. We understand the struggle.

Should Your Association Create a “Villain” to Appeal to Potential Members?


After her talk, I couldn’t help but think that this topic could easily integrate into any association’s membership recruitment campaign. Take a look below to see if your association should considering adding a villain to your next marketing efforts. association management membership management Small Staff Chatter

3 Crucial Moments to Survey Your Association’s Membership


How often does your association ask members for feedback? Either way, it’s important that you make feedback a priority because feedback is the gateway to improvement (and that’s how you recruit, engage, and retain more members). when should you survey your organization’s membership?

3 Questions to Ask Yourself When Looking for Volunteers


If membership recruitment is tough (which it is), volunteer recruitment is 10x tougher. You’re asking people to give their time - a scarce resource, particularly nowadays. So what’s the trick?

Checklist for a Successful Strategic Planning Event


Membership renewal is upon us. And planning 2018 association priorities is likely on your radar. You have a clearer picture of the organization’s financial strength, including results of membership recruitment and retention efforts. It’s a magical time of year, folks.

5 Ways to Entice Young Professionals to Volunteer


Recruiting volunteers is a struggle in itself, but recruiting young volunteers presents a whole new set of challenges. They’re new to the industry (and still kind of observing), they don’t have a history with your association, they likely don’t know many people in your association (again, because they’re new), so getting them to go above and beyond.well, it’s tough. Take a look: association management member engagement membership management Small Staff Chatter

A Plan to Grow Your Association’s Membership: Company Targeting


Let me ask you this: Does your association have a specific plan in place to grow your association’s membership? We’re not talking about individual memberships versus organizational memberships. But, let’s say your organization offers individual memberships only.

3 Ways to Grow Your Association’s Membership


Member recruitment. You NEED members to stay afloat, to be successful, and to accomplish your association’s mission. In fact, here are three ways to grow your association’s membership: association management membership management Small Staff Chatter

Have You Outgrown Your Membership Database?

Wild Apricot

In our recent Blog Reader Survey, membership growth/acquisition ranked as the second most important issue facing small membership-based organizations for 2011, just behind member communications and engagement. But before you start brainstorming ideas for member engagement and recruitment strategies, there is an important building block that you need to have in place as a foundation - an effective member/contact database.(

2 Types of Renewal Emails You NEED to Be Sending


Renewals are SUCH a big part of managing your association. Recruitment is tough enough, so once you have those members, you want to make sure they stay. That said, what types of emails should you be sending to boost membership renewals?

ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment


Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Using LinkedIn for member recruitment [Possible now].

[Guest Post] Membership 101: Life Time Value


One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?”. For example, let’s say you invest $1,000 on a recruitment campaign and bring in five new members. It looks like it might be, but it’s not necessarily, because of something called the Life Time Value (LTV) of membership. association management member retention membership management Small Staff Chatter

Three Ways Associations Can Build Brand Awareness Using Technology

YourMembership Blog

What does your association’s brand say about the organization? For years associations have relied on word of mouth (WOM) to play a role in creating that awareness. Association Management or Membership Management Software. Membership Management

Identifying Association Trends – It’s About the Data

YourMembership Blog

This month we’re focusing on trends and strategies for associations in 2015. She presented Fads, Trends and Signals: Three Keys to Successful Innovation for Associations. Finally, we asked what are association areas most ripe for disruptive innovation?

How technology can improve your association’s value prop


In the study, most members of professional membership associations say technology helps them be more efficient, has transformed the way they live their lives for the better, and makes life more fun. Integrate your association technology. association technology can?help

Reimagining the Volunteer Model in Associations – Your Questions Answered

YourMembership Blog

Hoffman, CAE, President and Association Manager for Mariner Management & Marketing presented. Peggy took us on a thought-provoking look at the challenging work of volunteer recruitment for associations with Reimagining the Volunteer Model in Association.

Associations and the Vision Thing

YourMembership Blog

I am writing from Xperience2015 , YM’s second annual customer conference, where we’re spending three days with more than 300 association leaders and staff. To his point, association leaders are facing change in unprecedented ways and at a pace that can seem more than a little overwhelming.

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Improve Your Association’s Marketing Efforts.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

We are proud to be the Platinum Sponsor for AMCi, because Association Management Companies (AMCs) have always been an important part of our success. It was our opinion that these associations were in the greatest need of the help the technology we were building could provide.

Eliminate Roadblocks to Planning—Integration Transforms Strategy into Action


The corner office of the Association for Ad Hoc Planning – Afternoon. The executive director and membership team are seated at a conference table. The membership manager looks like a deer in the headlights. Membership Manager. Membership Manager.