Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Now, of course, it’s not that simple. That’s up to you, of course, but it’s a tricky business.

Proposal 109

Proposal Course Education Innovation 109

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Course 231

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Staying Relevant.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. How often are members engaging in training certification courses? . What are they saying about your association ’s online experience ? .

How To 81

How To LMS Certificate Course 81

Association Adviser

SEPTEMBER 24, 2013

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums.

Technology 60

Technology Social Media Maryland Press Release 60

Principled Innovation

MARCH 25, 2013

Unfortunately, this effort can only go so far, as securing increasingly limited and targeted third-party marketing dollars becomes a more competitive endeavor. So while the decision not to increase dues may be partly a gesture of goodwill, it is also an attempt at self-preservation.

Association Value 100

Association Value Revenue Survey Cost 100

Off Stage

JANUARY 20, 2011

Anybody who cant afford $400 a year for professional association dues drags the rest of us down. The key phrase in the story is that the agents did not perceive $431 of value in Realtor association membership. Did the local association need to better market the return-on-investment more effectively? Permanent Link.

South Carolina 40

South Carolina North Carolina Metro Price 40