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7 signs of a successful enterprise association

Nimble AMS

A study conducted by McKinley Advisors found that successful associations take time to plan strategically. Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. Authentic leadership How would you measure your association’s culture ?

LMS 148
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Overcoming the association value gap: part II

Principled Innovation

This post originally appeared on the Associations Now Leadership Blog on March 28, 2013. In Part I of this series earlier this month, I identified the association value gap as an underlying structural problem within membership-centric business models. This is most important conversation your association will have.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Where community fits in: Be your industry’s thought leader.

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Associations that Overreact or Underreact in a Crisis

Smooth The Path

The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Other associations find themselves paralyzed.

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Developing My Dream Association

Smooth The Path

We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. Another core staff value would be to get insanely good a customer service. We would talk with members often, conduct listening tours, and interview them.

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Why Association Leaders Need a Vision

Associations Now

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” It must involve work that is integral to the company and the industry; it can’t be a gimmick.”

Proposal 109
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Common Trap for Association Professionals

Smooth The Path

He should be excited to take this leadership position. ” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. ” “I am having a hard time finding information about this industry issue on your website.”