Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?

Association Value 68

Association Value eBook Member Experience Resources 68

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

MAY 7, 2017

We can do this at your association, we just need to understand members better. Related: Member Engagement Research. My sleep study illustrates the problem with association data. Case study: In-depth member interviews feed association’s strategic plan.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

APRIL 11, 2019

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” Just because we manage non-profit associations does not make us immune to lousy marketing.

Marketing 68

Marketing Member Experience Association Value Member Engagement 68

Higher Logic

MAY 13, 2020

An engagement platform helps you provide those valuable relationships 24/7, 365 days a year. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time.

Tools 296

Tools Communications Email Marketing Recruiting 296

Smooth The Path

APRIL 17, 2018

We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too). We are not going to belly-ache about how aggressive marketers and spammers are messing up the channel for the rest of us (another huge problem).

Member Engagement 110

Member Engagement Communications Products Process 110

Smooth The Path

JUNE 28, 2017

Marketers know this, and they agonize about the placement of every last little Cheerio in the bowl on the front of the box. Associations can not deliver utility and value before we signal to members we are trustworthy, professional, and worth our member’s time, and we convey this through great design.

Class 89

Class Member Engagement Marketing Report 89