Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Embrace change.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

YourMembership

JANUARY 17, 2019

The post Social engagement for a great member experience appeared first on YourMembership. Here are a couple of social technology capabilities to consider: Built-in online community Many association technology providers are seeking innovative ways to elevate social networking among association.

Member Experience 170

Member Experience Social Media Innovation Technology 170

Association Analytics

AUGUST 26, 2021

The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics.

Class 130

Class Member Experience Revenue Member Engagement 130

Association Analytics

AUGUST 26, 2021

The post AANA Uses Data-Driven Insights to Increase Non-Dues Revenue and Create World-Class Member Experiences appeared first on Association Analytics.

Class 130

Class Member Experience Revenue Member Engagement 130

Associations Now

JANUARY 7, 2020

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Have you found member engagement to be a challenge at your association?

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Nimble AMS

MAY 19, 2021

Here’s a recent story of how one of our clients is expanding member engagement using Nimble Communities. An online member community has the power to inspire and enable members to connect with each other and gain access to relevant content anytime from the convenience of their home, office, or wherever they are.

Member Engagement 78

Member Engagement Case Study Software Team 78

YourMembership

JUNE 12, 2012

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go.

Member Experience 150

Member Experience Newsletter Social Media Software 150

NXUnite

MARCH 18, 2024

To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities.

Software 130

Software LMS Library Certificate 130

Nimble AMS

DECEMBER 10, 2023

Read these blogs to get started: Artificial Intelligence 101: Tips to leverage AI at your association It’s time for your association to get started with artificial intelligence (AI) Boost member retention with artificial intelligence and automation 3. Member experience Is your association reaching its members?

Software 150

Software Member Experience Tips Innovation 150

Smooth The Path

JANUARY 8, 2018

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? VPs of Marketing. Association professionals with an interest in member engagement.

Member Engagement 60

Member Engagement Report Strategy Industry 60

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

APRIL 19, 2024

Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Membership mobile app. More info/register.

Newsletter 210

Newsletter Content Social Media Education 210

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Higher Logic

FEBRUARY 4, 2020

Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. With more niche careers, people are looking to expand their networks and advance their careers.

Strategy 127

Strategy Member Engagement Software Tips 127

Socious

OCTOBER 24, 2016

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there. Code of ethics.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.

Certificate 281

Certificate Price Tools Technology 281

Association Freak

MARCH 1, 2024

Reading Time: 3 minutes AI In Association Management 2024 As the landscape of AI in association management continues to evolve, the integration of Artificial Intelligence (AI) stands out as a transformative force, propelling us towards enhanced efficiency, deeper member engagement, and more strategic insights.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Here’s what the omnichannel approach looks like.

Marketing 94

Marketing Member Engagement Strategy Report 94

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. . More info/register.

Tools 272

Tools Strategy Revenue Technology 272

Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #2: Engaging Current Members.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Don’t just settle with adding your member’s first and last name to your next event promotional email. Read our blog for more tips. Here’s how to get started: 1.

How To 114

How To Discount Member Engagement Social Media 114

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Higher Logic

APRIL 18, 2019

For companies, it is the foundation of every experience. In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Put Your Brand Purpose Into Action with Engagement Tools. Your Guide to Effective [Not Annoying] Marketing Personalization.

Marketing 136

Marketing Tools Strategy Price 136

Smooth The Path

MAY 7, 2017

We can do this at your association, we just need to understand members better. Related: Member Engagement Research. Case study: In-depth member interviews feed association’s strategic plan. The post How to Exponentially Improve Member Engagement at Any Association appeared first on Smooth The Path.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Association Analytics

MARCH 13, 2024

Every score has a treasure trove of insights you can work with to improve your members’ experience. That depends on your association’s members! First, you’ll want to consider is what the journey looks like, from new member to lifetime member. Set a member engagement goal.

Review 169

Review Member Engagement Process Examples 169

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

GrowthZone

JUNE 21, 2019

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. Word of mouth drives 13% of sales.

Marketing 121

Marketing Handbook Case Study Social Media 121

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Nimble AMS

APRIL 12, 2023

Not only will communicating this value help you compete with for-profit organizations, but it will help you improve your member engagement , as members will see the true worth of your organization. Follow these strategies to highlight your membership value and outshine the for-profit competition: 1. Know your competition.

Strategy 78

Strategy Member Engagement Software Tips 78

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

Leadership 181

Leadership Content Social Media Sample 181

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Someone with 5+ years of professional experience under your belt?

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227