Social engagement for a great member experience

YourMembership Blog

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. The post Social engagement for a great member experience appeared first on YourMembership. Membership & Marketing Online Community Member Engagement SocialLink

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Magical experiences are earned on the other side of diligent courage and execution. Identify what you need to deliver the member experience you want, and learn how to make the data work for you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

5 ways an online community is key to delivering a great member experience

Nimble AMS

Delivering value for your members is what your association is all about. You’re the place your members go to stay informed, network, and advance their careers. In fact, Community Brands research shows that networking is one of the primary reasons members join an association.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Industry News + Trends Member Engagement + Retention association members association membership growth member engagement member experience membership growth membership marketingDuring ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? We develop memories surrounding the people, the experiences, and the things we learn.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

For companies, it is the foundation of every experience. In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be. Put Your Brand Purpose Into Action with Engagement Tools. Marketing Automation: Creepy? Purpose – what is it?

How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

Wouldn’t it be great if members felt this way every day of the week? At some associations, members do feel this way, and your members can feel like this too. The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

What 3 things will your association do well this year?

YourMembership Blog

Member Engagement + Retention Membership Management Thought Leaders association goals association leaders association management association members association membership growth member engagement member experience member re-engagement membership growth membership management membership marketing strategic planningBe selective with where and how you spend your time and resources.

Ohio 190

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

Is your technology ready for the next generation of members?

Nimble AMS

Get ready to engage the next generation of members! for a free virtual seminar hosted by Nimble AMS and.orgCommunity that will help you take new member engagement to the next level. Tirrah Switzer, Senior Product Marketing Manager, Nimble AMS by Community Brands.

Explore our template library of leading email design practices

HighRoad Solution

I think it's fair to say that, regardless of the platform, as marketers we've all peeled back the HTML veil to try and retrofit and/or augment our templates. Email Marketing member engagement Member experience Email Automation

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join. A member’s experience with your association or nonprofit used to look different. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Experience.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. Create comprehensive member profiles. Apply early bird and other member discounts.

System 168

5 Marketing Automation Features You Need to Start Using Today

Higher Logic

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. If you pair this with our finding that one of the biggest marketing automation challenges for associations is a lack of platform knowledge, it starts to look like associations might not be making use of these essential features because they don’t realize what they can do.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Building on that reputation can help you retain members and ignite interest in upcoming events.

Tools 178

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. You want high participation and engagement.

Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership Blog

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? Creating member journey maps is an effective way to see your membersexperience from their point of view. The post Walk a mile in your members’ shoes to identify areas for improvement. Membership & Marketing Member Engagement Member Retention

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. According to research from Convero , up to 80% of organizations plan to increase spending on customer engagement programs this year. That engagement information can be incredibly valuable.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. When the event is over the desert returns to its natural state, no trace to show of the bustling city that once was, and the Burning Man Regional Network works to play a vital role in the year-round extension of the Burning Man experience, supporting it as a global cultural movement.

39 Online Community Stats You Should Know in 2019

Higher Logic

The online community stats are broken down into these categories: Benefits of Community for Community Members. Benefits of Community for Community Members. 63% of communities empower members frequently or all of the time, in the following ways: Asking questions (76%). External communities impact these complex member objectives: Networking with peers (77%). Communities empower members, leading to high rates of engagement: 7% of members explore.

Associations and Lousy Marketing

Smooth The Path

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” Just because we manage non-profit associations does not make us immune to lousy marketing. Even association marketing can force attention, game participation, and fake attraction. When members respond to the association, do they sometimes regret it later?

Deliver a personalized experience during the career journey

YourMembership Blog

Research by Community Brands suggests that members expect a personalized experience with their association. Members also value different information and benefits through each stage of their career. Here’s how your association can give them the experience they expect.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members. You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there.

Tips 131

5 Ways You Know It’s Time to Grow Your Community Management Team

Higher Logic

Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience. And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results. Supportive board members. Digital marketing professionals. They’ll contribute where needed, creating a strong skillset with which you can engage members.

Team 171

Reduce Member Anxiety with Clear Instructions

Smooth The Path

There are times when our members want an unfettered creative license to pick their path but, there are many times when our members just want to know what to do. Our members feel anxiety when they do not know where to go during a conference. Our members feel anxiety when they cannot find the room where the chapter meeting is being held. Take all the guesswork out of procedural type interactions and your members will bring their best selves to association interactions.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience.

eBook 105

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

Many Associations Are Too Passive with New Members

Smooth The Path

Finally, she decides to try a one-year experiment and join. One-month later Jill receives a second email from the association; this one is a promotion for the upcoming annual conference which is an additional $850 fee for members plus travel expenses which Jill calculates to be roughly another $1,000. She never found any value because the association was too passive about engaging her. Consider adding a new member onboarding program or revising your existing program.

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. How many emails will new members get?

One Goal You Cannot Wait to Get Started On

Smooth The Path

Today there has never been a better time to boost member engagement. Increasing member engagement now even for one member will pay dividends in years to come. Engaging new members early engages them for life. Increased member engagement compounds the benefits to the profession or industry and association year after year. Prioritize your member engagement goal today and get started now!

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members.

Automate your association’s processes to increase efficiency and improve member acquisition and retention

YourMembership Blog

When you work on member acquisition and retention plans for your association, do you think about improving your staff’s efficiency? Consider this: If you simplify and streamline your association’s day-to-day operations, it frees valuable staff time so they can focus more on attracting new members and creating a great member experience. Membership & Marketing Member Engagement Marketing Automation

By the Numbers: Association Word-of-Mouth Marketing

GrowthZone

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. 48% of Gen Zs have made a recommendation because they’ve heard good things about the product, service, brand, or company from a friend or family member. Chatter about a negative experience is incredibly damaging.

8 ways to deliver an unbeatable learning experience for your members

YourMembership Blog

How integrations with your membership software can improve your associations member experience Connecting your learning management system with your association’s other membership software provides a continuing education experience that offers value to members through their entire careers. As your members move through their careers, their needs and expectations change.