Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Instead, a high touch AVTP may work best.

Association Value 68

Association Value eBook Member Experience Resources 68

Smooth The Path

AUGUST 6, 2018

Or they might be concerned with new regulations, a constricting market, or changes in public perception and how these forces will affect their industry or profession. Why long-time members are reluctant to leave your association. Engaging not new or long, but medium-time members with your association.

Association Value 84

Association Value Team Industry Member Research 84

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Strengthen Your Association's Value Proposition with Engagement.

Tools 296

Tools Communications Email Marketing Recruiting 296

Smooth The Path

APRIL 11, 2019

Bernadette Jiwa, storytelling guru wrote that good marketing, “empowers people to make decisions now that they won’t regret later, and, “helps people to do the things they want to do.” Just because we manage non-profit associations does not make us immune to lousy marketing.

Marketing 68

Marketing Member Experience Association Value Member Engagement 68

Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

.orgSource

FEBRUARY 21, 2023

We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry. The objective is to arrive at actionable strategies for strengthening those relationships. Open Windows In July 2020,orgSource surveyed approximately 300 association executives.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

OCTOBER 3, 2019

But, when messages are dull, demanding, long, and pleading marketing messages, they start habitually ignoring emails. It may be true that your association is sending members too many email messages, but, it is unlikely that new members are getting too many email messages from your association.

Marketing 97

Marketing Content Strategy Email Marketing 97