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How Understanding Lifetime Value Powers Your Membership Marketing

Membership Marketing

Based on survey responses, the average association will receive $175 in annual dues from an individual member. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report.

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Looking Ahead to the Second Half of 2017

Idea Architects

Space will be limited to 15-20 participants to allow for intimate interaction and the fee will be between $175-$200. Do let me know if I can be of service in the months ahead or if there are topics or questions you would like me to address in future blog posts. Registration information will be available in early August.

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Group Takes Aim at Ad Fraud with Digital Advertising Blockchain Tech

Associations Now

The digital advertising industry drove $175 billion in spending in 2016, and marketers want to know the money they spend will bring in a valuable audience. One in four publishers admit they have no way of detecting web traffic that comes from nonhuman sources. Advertising fraud … is estimated to drive $16.4 billion in losses this year alone.

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6 Bad Habits that are Killing Your Membership Marketing

Membership Marketing

Lack of Spending – In a recent edition of the Membership Marketing Benchmarking Report , individual membership associations reported that they spend on average $24 to acquire a new member while the mean basic dues revenue is $175 and the average renewal rate is almost 80 percent. Membership growth is very possible.

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Conference Circuit: Psychology Meeting Gathers the Field’s Best Minds

Associations Now

To highlight the latest talent in the field, APA will give early-career psychologists a platform on the convention blog and will put a “Student Twitter Team” to work to maximize coverage of the convention. And the group helps attendees navigate all the convention events with the APA2014 app, which is available to registrants now.

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Tuesday Buzz: ASAE Takes Great Ideas to Hong Kong

Associations Now

The 175 attendees—two-thirds of whom were association execs—generally focused on executive management and administration issues. Over at the Crew blog, Belle Beth Cooper offers tips on how to stop “workload paralysis.”. Many of the attendees came from Hong Kong, China, Korea, and Australia. Other Links of Note. Don’t let it.

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Can Small Online Communities Survive

AssociCom

For example, Apiaries and Bees for Communities , based in Calgary Alberta, has a thriving online community consisting of about 175 members (and growing). However, there are numerous examples of successful small communities.