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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. Market Need #1: Do a Better Job and Advance in Their Career.

Revenue 135
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Association Brain Food Weekly: 3.4.22

Reid All About it

Sounds like a practical approach to session and course design, doesn’t it? Skip down to the list of free webinars if you prefer takeout. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe.

Class 195
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Association Brain Food Weekly: 4.23.21

Reid All About it

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Skip down to the list of free webinars if you prefer takeout. Member communications. The survey closes Friday, April 30.

Revenue 370
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition. Online education’s role in membership marketing. Gain or maintain professional certification (12 percent). Email marketing.

Survey 150
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Association Brain Food Weekly: 5.14.21

Reid All About it

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Skip down to the list of free webinars if you prefer takeout.

St. Louis 341
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Association Brain Food Weekly: 5.7.21

Reid All About it

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Credentialing on the blockchain.