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Monday Buzz: Why Boston Doesn’t Have Cheap Rooms

Associations Now

An array of economic and geographic pressures have boosted Boston’s hotel rooms to extremely high rates. Case in point: the current situation in the Boston metro area. Those are the going rates now in Boston,” Paul Sacco, executive director at the Massachusetts Lodging Association, told the newspaper.

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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. But few include all of the costs needed to properly promote the new initiative, costs like copywriting, email drip campaigns, travel, presentation costs, etc.

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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

Price: The pricing strategy on events is one that requires careful consideration , as it will often be a key consideration in people’s ability to attend. Cover your costs: Being a “non-profit” doesn’t mean that you need to lose money. That’s why it’s so important that your promotion strategy start with attention to the sender line.

Marketing 100
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Will Chapters Be Relevant in 2021?

Mariner Management

Case in point is the Boston-Washington corridor. We have also pondered the calls for action we must take if chapters are part of our strategy to assure success. All in all, we do see six opportunities for component strategies for most associations though in 2021. Meanwhile, national offices launched regional programming.

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Blockbuster week for newspapers: what it means for trade associations

SCD Group

First came the announcement that the owner of the Boston Red Sox had purchased the Boston Globe from the New York Times (NYT). The New York Times purchased Boston Globe for $1.1 The New York Times purchased Boston Globe for $1.1 FYI, that means the smart folks at NYT cost shareholders $50.6 Billion 20 years ago.

Boston 40
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Build Communities Around Your Most Engaged Users

Associations Now

A big-name daily newspaper is trying a quiet test with a group of its subscribers—and the early success exhibited by this strategy makes it an idea that anyone with a community interest should keep an eye on. The Boston Globe , like other legacy newspapers, has a lot of problems and some major issues to solve.

Boston 40
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David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences. It’s true!