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Association Brain Food Weekly: 3.25.22

Reid All About it

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. How to Repurpose Event Content to Build Communities, Generate Leads and Enhance Revenue.

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Reads of the Week: April 19, 2013

Reid All About it

First… Oh, Boston, you’re my home. Maggie McGary is exasperated with the disconnect she witnessed during social media presentations by association execs at digitalNOW. In case you missed the best video this week – Boston Bruins’ fans singing the National Anthem – I’ve got you covered. digitalNOW (#diginow13).

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3 Tech-Savvy Tips for Nonprofit Virtual Fundraising Events

Achieve

Heading into 2020, nonprofit fundraisers had solidified their fundraising calendars and were on track to achieving ambitious revenue goals. Outside of having a well-designed website and an active social media presence, the nonprofit sector has largely stuck to traditional methods to plan fundraising events. . Social media.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Creating a referral program for your business will allow you to increase your revenue with little or no increase in marketing expenses. 3:30pm - Social Media is Broken. Alec Baldwin.

Sample 100
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Three Difficult Conversations Meeting Planners May Encounter

Associations Now

Prior to the meeting, talk to other teams within your organization—like your marketing or social media groups—to see what other ideas may exist to draw more attention to the new event. Know the current financial picture and what the breakeven point is in terms of revenue, because you will likely be asked both right away.

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Tuesday Buzz: Smile for the Camera

Associations Now

Last week th e Pittsburgh Tribune-Review reported that special event planners have been spending more on security in recent years—think low-probability, high-risk events, like the Boston Marathon bombing or the fatal car crash at this year’s SXSW conference. Want to hear smart minds talk about social media?

Boston 40
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Tuesday Buzz: Should You Throw Unemployed Members a Bone?

Associations Now

Also: more on Foursquare’s new, risky social media strategy. If it doesn’t work out, you’ve lost a year of revenue from someone who’s spinning their wheels. The pros and cons of giving out-of-work members a discount or even a free year of membership. What do you do? Other noteworthy Links.