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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

But neither staff nor budget needs ranked first among membership marketing professionals: That honor goes to difficulty in communicating value or benefits of membership, which is the same challenge that unseated “cutting through information clutter” in our seventh annual Association Communications Benchmarking Study.

CA 61
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ASAE Board of Directors Announces Selection of Michelle Mason as Next President and CEO

AssociationChat

Throughout her career, Michelle has demonstrated a commitment to the association community and ASAE, and a proven ability to drive alignment and results in a complex, multi-stakeholder environment,” Caldeira said. Michelle is a strategic thinker, proven consensus builder, effective communicator, and fearless advocate.

San Diego 142
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Higher Logic Acquires Vanilla

AssociationChat

“We have always been impressed with Vanilla’s commitment to innovation in engagement and their ability to serve key business use cases in the B2B and B2C space for customers like Oracle, TeamViewer, Acer, Charter Communications, and more,” says Higher Logic CEO, Kevin Boyce. To learn more, visit HigherLogic.com. SOURCE Higher Logic.

Arlington 105
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On the Road for Flavor Creation

Association Navigator

I was in California with Mat Gulick and Samantha Lee, two hardworking and creative members of the Verto Solutions communications and meetings teams. Hasegawa is headquartered in Japan, but we visited their large facility in Cerritos, CA where they excel at making savory flavors. I visited T. I visited T.

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4 Reasons Your Association Should Open Its Online Community

Protech

By Brian Smith, Communications Specialist . And as we heard in a recent webinar with Breezio President & CEO Benjamin Muscolino , some organizations have innovated by opening up their online communities to shar e vital resources at a time when members need it most. . But how will they find all of this information?

CA 75
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Association Brain Food Weekly: 8.20.21

Reid All About it

Association communication trends. Associations are communicating more frequently than ever before but still struggle to articulate their member value proposition and customize communications for different cohorts. How to beat burnout and help your team overcome feeling like there’s not enough time in the day. Quick hits.

Revenue 195
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Association Brain Food Weekly: 1.7.22

Reid All About it

I give some of the credit to my homemade eggnog —a legendary recipe in Arlington VA and Sacramento CA, but the NC crowd aren’t eggnog fans so I made only half a batch for my personal indulgence. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Gramercy Tavern’s gingerbread. Nice, huh? Subscribe to Blog via Email.