California Communications Marketing Member Experience 
Reid All About it
JULY 21, 2023
The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Discover innovative approaches to enhance member engagement. 1 CAE credit.
Reid All About it
DECEMBER 1, 2023
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. . 1 CAE credit.
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Delcor
FEBRUARY 7, 2022
Association leaders rely on data to understand the needs and preferences of members and make sound decisions about programs, content, and communication. New privacy regulations, such as the EU’s GDPR and the California Consumer Privacy Act (and more to come ). Increase in data breaches due to cyberattacks.
Reid All About it
MARCH 5, 2021
This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Host: Community By Association. Director of Client and Market Success, ?rasa.io. More info/register. Presenter: Ashleigh Brookshaw, M.A.,
Reid All About it
JULY 15, 2022
The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Member/customer engagement. Prepare your association for these ten marketing automation implementation challenges. Quick hits.
Association Adviser
JULY 28, 2016
For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Mentoring programs benefit members at all career stages.
Association Adviser
MARCH 19, 2013
As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. High performing associations anticipate member needs before the member has to ask.
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