Reid All About it

JULY 24, 2020

Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter. Learn how to curate outside news sources in order to develop a personalized, automated newsletter for your audience.

Montana 259

Montana Revenue Case Study Conference 259

Aaron Wolowiec

DECEMBER 13, 2012

Newsletter/magazine articles. Case studies. You must then communicate and share this content with others. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. Online community. Social media feeds/conversations. Question/answer summaries.

Content 100

Content Newsletter Social Media Case Study 100

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. More info/register.

Revenue 195

Revenue Video Strategy Industry 195

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. You may think that these cases are irrelevant.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. . How might they do better?

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. . How might they do better?

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

SEPTEMBER 28, 2016

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year. If they’re so good at content, though, why not? Use an inbound marketing platform.

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Learning how one utility set up a community solar farm or a battery storage unit helps other utilities glean concrete lessons and plan their own programs.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Learning how one utility set up a community solar farm or a battery storage unit helps other utilities glean concrete lessons and plan their own programs.

North Carolina 60

North Carolina Georgia Virginia America 60

Reid All About it

NOVEMBER 4, 2022

The team at Mobilize published a community strategy playbook based on the blueprint they developed for creating their own user community. They guide you step-by-step through creating community strategy, launch, communication and engagement plans—wow, it’s comprehensive and looks like it includes everything you’ll need.

Arlington 39

Arlington Technology Case Study Revenue 39

Beth Kanter

SEPTEMBER 28, 2015

As part of my plenary session, I did a “living case study” where I called a member of the audience, The Native Fish Society to share their story about how they used an Instagram to help save fish by taking a strategic approach and applying “POST” framework. Twitter: https://twitter.com/nfswildfish.

Social Media 28

Social Media Idaho Oregon Case Study 28

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff.

Social Media 40

Social Media System Price Survey 40