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Association Brain Food: 2.2.24

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At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association?

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Association Brain Food: 11.10.23

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The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved? Here Are a Few Ideas for You How Do You React to Negative Public Feedback?

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Association Brain Food: 12.8.23

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Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Connect with fellow event professionals from across the globe. . –

Strategy 272
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Association Brain Food: 6.9.23

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Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205
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Association Brain Food Weekly: 9.25.20

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Since attendees will forget most of what they hear and lose touch with new connections, associations should provide a learning experience that goes beyond the confines of an isolated event. Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. Virtual conference experience.

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Association Brain Food: 6.2.23

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Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.