Reid All About it

JANUARY 8, 2021

At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. 17 non-negotiable things your email newsletter needs right now. ( On the side, garlic bread, of course. 1 CAE credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

APRIL 25, 2019

Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

MARCH 24, 2023

four-week course – Association Creative Marketing Masterclass Meeting on four consecutive Thursdays, the Association Creative Marketing Masterclass helps you develop practical creative and copywriting skills, professional critique techniques, and balanced brand stewardship. 4 CAE credits for entire course. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Higher Logic

MARCH 19, 2019

Of course not… or am I? In a year, the ad space in their online community daily digest emails, weekly e-newsletters, and discussion pages brought in nearly $14,000 in additional revenue. Read the full story: MSCPA Case Study. Am I saying advertisers are summer produce? You decide. Have you allowed promotion in the past?

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Hear the panel share case studies, new ideas, and proven tactics for online audience engagement. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The premise is two-fold: Grab your favorite grape (in wine form, of course!) Community manager survey. Wed 2/10 at 11 a.m.

San Diego 370

San Diego Price Strategy Education 370

Association Success

DECEMBER 5, 2019

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. So much of what an association produces involves or revolves around content. .

Tools 83

Tools Content Strategy Organization 83

Association Success

DECEMBER 7, 2017

Of course, these objects weren’t entirely their creations. Can your members easily submit op-eds or articles to your blog or newsletter? What if members could seed educational content by submitting case studies, vignettes, and questions from their own experience? Don’t set your members up for a very public failure.

Case Study 74

Case Study Process Tools Newsletter 74

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Schedule follow-on education. Develop a library of resources.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Higher Logic

FEBRUARY 7, 2019

Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Of course it does. Sometimes People Just Need to be Invited [Case Study]. Sometimes it’ll be an email newsletter with text and images. Bonus: Relatable GIFs ??.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. More info/register. Host: Higher Logic.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. More info/register. Host: Higher Logic.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

SEPTEMBER 28, 2016

And a recent case study on the American Association of Sleep Technologists from inbound platform HubSpot shows how a content marketing approach can lead to membership growth, to the tune of a 12 percent increase in one year. If they’re so good at content, though, why not? Use an inbound marketing platform.

Case Study 40

Case Study eBook Content Social Media 40

Reid All About it

MARCH 13, 2020

What did we have on the side, besides mashed potatoes, for the coq au vin—greens, of course! Under Rick’s helm, NCGA has corrected course, now seeing 6% membership growth year over year since 2016. The Secret to Creating Email Newsletters That People Will Want to Read. Not complaining! What else would you expect from me?

DC 44

DC Washington Revenue Communications 44

Beth Kanter

SEPTEMBER 28, 2015

As part of my plenary session, I did a “living case study” where I called a member of the audience, The Native Fish Society to share their story about how they used an Instagram to help save fish by taking a strategic approach and applying “POST” framework. Instagram Contests and Hashtags.

Social Media 28

Social Media Idaho Oregon Case Study 28

ChatterBachs

DECEMBER 27, 2010

karategirl88 : blogs digests, tech newsletters, biz mags, and # social media sites. claudiabia : Twitter, tech blogs and of course follow # SMFastFwd ! Occasionally I check out @ mashable # smfastfwd Word of Mouth is king though. ikesingh : Stay Up2Date on # NewTech via these type of social forums. SMfastfwd Rocks!

Library 28

Library Social Media Case Study DC 28

Beth Kanter

JUNE 4, 2012

Recently, MomsRising conducted a blog carnival on school food , which serves as a useful case study about how social media can ensure that target audiences see compelling blog posts. And, of course, we made sure to thank them again in a re-tweet. #6: Numerous coalition staff members mentioned the blog carnival on their networks.

Social Media 28

Social Media Sample Houston Project 28