Association Success

SEPTEMBER 22, 2020

Although creating high-quality content can be labor intensive, the time, energy and resources can truly pay off. To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies. Publishing case studies that demonstrate your organization’s expertise.

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Content How To Newsletter Social Media 78

Higher Logic

JANUARY 23, 2019

Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. It enables you to send a series of emails based on actions that recipients take. Related: Email Marketing vs. Marketing Automation [Explained].

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Marketing Communications Case Study Tools 136

Higher Logic

FEBRUARY 7, 2019

The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges.

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Marketing Video Resources Content 149

Higher Logic

JUNE 14, 2018

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below.

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Marketing Social Media Houston Resources 116

Higher Logic

OCTOBER 25, 2018

However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road. Check out the resource below for where to start, and keep reading for more details on each tool: 3 Questions to Ask Yourself Before Purchasing New Association Technology.

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Tools Member Experience Software Marketing 176

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. Guest: Alex Plaxen, Nifty Method Marketing & Events. Listen to two case studies: rapidly converting a face-to-face meeting to a virtual event within 3.5 Virtual event ebook. Tue 6/2 at 2 p.m.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). In or Out: Staffing and Managing a Successful Sales Team 32% of associations say their greatest obstacle to sales performance is staffing/resources. It’s not until early September, but put NDP on your radar. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

DECEMBER 19, 2019

If you’re automating your email marketing communications, you’re using AI. Dedicate time and resources to supporting your membership by tapping into the data you already have to make decisions for future systems. Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study].

Tips 156

Tips Tools System Technology 156

Freestone

APRIL 11, 2024

Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. When should you repurpose content? Try these strategies to promote your repurposed learning content: 1.

Content 78

Content Revenue How To Social Media 78

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Mobile experts will be showcasing apps and sharing their knowledge with the association market. – Community Case Studies.

Revenue 195

Revenue Video Strategy Industry 195

Disciple Media

FEBRUARY 6, 2024

Diverse formats: Plan to use a mix of content formats, including written posts, videos, live streams, downloadable resources, and interactive content. Market your membership site Marketing plan: Craft a detailed marketing plan that covers pre-launch buzz, launch promotions, and ongoing marketing efforts.

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How To Price Analysis Content 36

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Get inspired by the many case studies from our industry-wide panel and go (or better stay) home with solutions to the many social and economic challenges you are facing. – How to Personalize 5 Must-Have Email Templates.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

FEBRUARY 15, 2019

The weekly list of free educational events and resources for the association community… In many associations, chapters are seen as PITA groups to manage, not as opportunities to leverage. Hear case studies of education that delivers for the audience. Presenters: Julie Sciullo and Mark Lowry of Association Analytics.

Social Media 170

Social Media DC System Technology 170

AssociationChat

JULY 14, 2020

Whether it be through case studies or podcasting, demonstrating your knowledge can show potential clients that you are capable of creating experiences that fit their needs. Content is a great way to keep your audience or clients engaged in between events, and provides more incentive to keep up with email marketing and social media.

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Content Strategy Social Media Case Study 52

Freestone

APRIL 11, 2024

Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. When should you repurpose content? Try these strategies to promote your repurposed learning content: 1.

Content 52

Content Revenue How To Social Media 52

Reid All About it

OCTOBER 12, 2018

The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. Listen to advice, perspectives, and case studies on how other organizations are finding success. But when should you outsource, do it yourself, or mix the two?

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JULY 9, 2021

The weekly list of free educational events and resources for the association community…. technology, human resources, physical space, leadership, engagement, etc.). Janet McNichol, SPHR, CAE, Human Resources Director at American Speech-Language-Hearing Association. Training programs. CAE credits. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MARCH 23, 2018

The weekly list of free educational events and resources for the association community… You’re smart and self-aware, so you can tell the difference between perception and reality, right? Successful Negotiations in a Seller’s Market. – The Changing Landscape of Integrated Email Marketing. 1 CAE credit.

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Case Study Email Marketing DC Washington 45

MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

JULY 21, 2017

8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Learn optimization tips for subject lines and email design, why email deliverability can’t be ignored, and what email metrics are true indicators of success. – An Association Case Study: Using Data to Create Insights & Expose Intelligence.

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Las Vegas DC Mooc Nevada 231

MemberClicks

JULY 31, 2023

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

MARCH 31, 2017

The membership team has one approach, the fundraising team another, and various directors market their services independently as well. A muddled brand presence and lots of wasted resources. Learn about a pragmatic approach, bolstered by case studies, to integrating your messaging and marketing efforts for greater impact and efficiency.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

MAY 27, 2022

The weekly list of free educational events and resources for the association community…. In the meantime, he’d like us to consider donating to I Am ALS , a patient-led community that provides critical support and resources to those living with ALS. Improving Online Conference Engagement Through Meeting Design: A Case Study.

Technology 41

Technology Case Study Education System 41

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Find out about their six-month long effort to meet their big goal in this case study style webinar. 1 CAE credit. More info/register.

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Content Chicago Marketing DC 150

Reid All About it

SEPTEMBER 9, 2022

The weekly list of free educational events and resources for the association community…. Launching a podcast isn’t as intimidating as it used to be, thanks to the resources and people who can help you get started. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. 1 CAE credit.

Education 41

Education Project LMS Technology 41

Reid All About it

JULY 14, 2023

The weekly list of free educational events and resources for the association community… Professional development. How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your email marketing efforts. 1 CAE credit. More info/register.

Education 39

Education Price Tools Technology 39

Reid All About it

MAY 11, 2018

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. for Toronto. Tue 5/15 at 1 p.m. Host: Community IT.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

NOVEMBER 8, 2019

The weekly list of free educational events and resources for the association community… The digitalNow 2020 call for presentations is open. Join a panel of association leaders who have transformed their association’s culture to foster a technology savvy staff who consider technology as an enabler and resource. 1 CMP credit.

Social Media 39

Social Media Revenue Washington DC 39