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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Association Brain Food: 7.21.23

Reid All About it

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface.

Atlanta 195
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Case Study: How One Organization Raised over $500K through Millennials

Achieve

That is how many organizations see Millennials. What if the problem with Millennials and fundraising isn’t that our generation doesn’t care enough to actually give? Peer fundraising is the best way to raise money from this new generation of supporters, and a few organizations are already harnessing this strategy.

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Association Brain Food: 12.8.23

Reid All About it

Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Explore practical tips and strategies to initiate your data hygiene journey. Member retention. Zoom fatigue.

Strategy 272
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Association Brain Food: 2.23.24

Reid All About it

Gen Z and millennial marketing. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. Event sponsorships. Here’s some help for marketing more effectively to younger generations.

DC 261
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Association Brain Food: 9.29.23

Reid All About it

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Learn about strategies to boost your sponsorship results and how quickly a few changes can help raise additional revenue. CAE credit.

Revenue 272
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The World of Opportunities for AMCs: A YM Perspective

YourMembership

Associations are having, in some cases, to deal with four distinct generations of members – each with their own needs and expectations. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. They have enjoyed remarkable growth with this strategy.