Reid All About it

FEBRUARY 23, 2024

Gen Z and millennial marketing. Digital Learning Accessibility, The Road Ahead Learn about elevating accessibility as an institutional imperative, designing and implementing institutional policy and strategies, and selecting and using technology-driven innovations to enhance accessibility. Event sponsorships. More info/register.

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DC Washington Member Engagement Innovation 261

Reid All About it

APRIL 1, 2016

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenters: Melissa Forburger, CAE (moderator), Vice President, Association Management Strategies, Inc. – How to Turn Millennials into Members.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenters: Melissa Forburger, CAE (moderator), Vice President, Association Management Strategies, Inc. – How to Turn Millennials into Members.

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

SEPTEMBER 29, 2023

If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Learn about strategies to boost your sponsorship results and how quickly a few changes can help raise additional revenue. Marketing to younger generations.

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Revenue Innovation Education Tools 272

YourMembership

FEBRUARY 27, 2014

Associations are having, in some cases, to deal with four distinct generations of members – each with their own needs and expectations. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. They have enjoyed remarkable growth with this strategy.

Case Study 150

Case Study Arizona Social Media Revenue 150

Spark Consulting

MAY 8, 2017

Associations know the research that the Millennial generation that is rapidly becoming the majority of our workforce and membership base is the most diverse generation we’ve ever had in the US – and that the yet-to-be-named generation coming up behind them is even more so.

America 150

America Case Study millennials Innovation 150

Reid All About it

MAY 13, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. The Millennial generation are now the largest segment of the workforce–a title they’ll hold for decades.

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North Carolina Raleigh Guidelines millennials 150

Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. When Millennials Take Over is a powerful guidebook that needs to be in the hands of every manager to effectively start unlocking the true potential in every person.

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millennials Case Study New York Technology 70

GrowthZone

MAY 31, 2017

Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US. We share some of the barriers to creating genuine diversity and inclusion and strategies for surmounting them. A Guest Blog by Elizabeth Weaver Engel.

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America Case Study millennials Leadership 113

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career.

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Revenue Video Strategy Industry 195

YourMembership

MARCH 8, 2013

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. 7) A Mini Case Study on Motivation by Ken Blanchard. If your company or business doesn’t have a social-media strategy, it better get one. 9) Unplugged: Got Social?

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

FEBRUARY 9, 2018

Presenter: Lee Caraher, author, Millennials & Management: The Essential Guide to Making It Work at Work and The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees. Whether large or small, building impactful, change-agent events starts with a defined strategy, mission and purpose as well as incorporation of the five senses.

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DC Washington eBook Case Study 150

Associations Now

APRIL 6, 2017

The company says your association might want to work on its education strategy. The report notes that more than half of all those surveyed among three different age groups—millennials, Gen Xers, and boomers—valued high-quality content above all else when it comes to professional development.

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millennials Case Study Education Content 47

Reid All About it

AUGUST 11, 2017

According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. Understand how you can use this data to develop a powerful targeting strategy. Hmm, sounds like a souped-up association mentoring program.

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Raleigh DC Washington Case Study 150

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection. Find details and register at [link].

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Case Study Technology millennials Strategy 52

Association Success

SEPTEMBER 30, 2019

It’s time for associations to think of a digital transformation as a business model transformation, which means business strategy, technology strategy and — most often — a cultural transformation. A technology strategy cannot be designed without non-techies because it must enable multiple users to have better experience.

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Technology Case Study Tools Process 68

Reid All About it

OCTOBER 12, 2018

Listen to advice, perspectives, and case studies on how other organizations are finding success. Join this Coffee Talk to share and discuss strategies for improving your website—design, user experience, and personalization—and producing big results. But when should you outsource, do it yourself, or mix the two? Host: TechSoup.

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DC Las Vegas Washington Review 170

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Hiring a consultant to help you create these profiles is another strategy.

Marketing 68

Marketing Case Study eBook Social Media 68

Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. The other strategy is to have the senior staff recommend their junior staff as volunteers. I urge you to review the National Fluid Power Association case study on pages 13-15 of the whitepaper. How can we get more Gen-Xers and Millennials involved?

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millennials Certificate Project Committee 150

Reid All About it

NOVEMBER 11, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Explore emerging perspectives from Abila’s membership study, including the top ways to attract Millennials, keep Gen Xers, and engage Matures. More info/register. 1 CAE credit. More info/register.

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Handbook Washington eBook DC 237

Reid All About it

JULY 15, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. From Millennials to Boomers: Connecting with Members at Every Age. Amanda Myers, Director of Member Strategy, Abila. More info/register. Tue 7/19 at 2 p.m. Oh, I’m missing a good one! 1 CAE credit.

North Carolina 150

North Carolina Austin Innovation Washington 150

Reid All About it

FEBRUARY 23, 2018

Hear about some creative, persuasive, and (maybe) some Machiavellian strategies. Presenters: Bruce Rosenthal, consultant in strategy and implementation of corporate partnership programs. Learn how usability testing can help drive significantly improved user experiences based on case studies and research. 1 CAE credit.

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DC Washington LMS Social Media 79

The Hourglass Blog

FEBRUARY 20, 2011

A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. Millennials want truth and equality in the workplace.

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millennials Case Study Leadership System 40

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Steal These Ideas: 3 Growth Strategies from Top Fundraisers. I’ll be happy to feature it as long as it’s not product-centric. Host: PCMA.

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eBook Social Media DC Content 46

The Hourglass Blog

SEPTEMBER 21, 2010

As part of our effort to develop an evidence-based model of innovation for the association community, we want to provide a way for associations to determine where they are on the continuum of innovative practice, and plug them into a set of proven strategies tailored for their own position. Precise strategy. Millennials.

Innovation 40

Innovation Wisconsin Case Study millennials 40

The Hourglass Blog

JULY 17, 2010

Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of case studies that profile these processes. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

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Innovation Case Study millennials Leadership 40

The Hourglass Blog

SEPTEMBER 15, 2010

Remember that our long term goal here is to create an evidence-based model for innovation in the association community, one replete with tested and practical strategies for how to "do" innovation in an association. Heres the first: Does your leadership embrace innovation as one of the strategies necessary to achieve your goals?

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Innovation Wisconsin Case Study millennials 40

Reid All About it

AUGUST 23, 2019

Tim Ebner at Associations Now describes four member engagement strategies they used to get feedback and buy-in, and deepen trust while navigating change. According to a new poll, 22 percent of millennials say they have “no friends” at all. According to a new poll, 22 percent of millennials say they have “no friends” at all.

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millennials Member Engagement Tools Tips 37

The Hourglass Blog

SEPTEMBER 27, 2010

As part of our effort to develop an evidence-based model of innovation for the association community, we want to provide a way for associations to determine where they are on the continuum of innovative practice, and plug them into a set of proven strategies tailored for their own position. Developing Millennial Leaders. Millennials.

Innovation 40

Innovation Wisconsin millennials Case Study 40

The Hourglass Blog

JUNE 11, 2010

The blogger, Michael Beer , thinks Ludwigs strategy of openness and transparency is rare among senior executives, but will necessarily characterize the leaders of the future. Its an interesting case study, and seems to typify the culture of truth Jamie Notter recently wrote about in Associations Now. Millennials.

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millennials Leadership Case Study Review 40

The Hourglass Blog

AUGUST 28, 2010

As Ive described before, our overall goal is to define an evidence-based model of innovation for the association community, and weve been analyzing several case studies of innovation in the for-profit community to see if those successful models can be adapted for the association world. Developing Millennial Leaders. Millennials.

Innovation 40

Innovation Wisconsin Case Study millennials 40

Reid All About it

SEPTEMBER 13, 2019

It’s not just Millennials. Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). Join a discussion about successful strategies including artificial intelligence, website personalization, content optimization, and mobile apps to break through the noise. Kate Wagner, The Baffler ).

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DC Washington Revenue Review 34

Reid All About it

FEBRUARY 24, 2023

MemberSuite describes how to proactively create the conditions for more member renewals , including laying a sound foundation with your value proposition, renewal tactics, and a strategy for lapsed members. Unpacked: What is holding you back from career success and strategies to move forward? Stakeholder capitalism. Fri 2/24 at 12 p.m.

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Certificate Innovation Education Process 39

The Hourglass Blog

MAY 26, 2011

In the for-profit case studies our innovation task force studied, those organizations were imbued with a true sense of how the constituents thought—what they wanted, what they didn’t want, and how they would react in predictable and unpredictable circumstances. Developing Millennial Leaders. Millennials.

Innovation 40

Innovation millennials Case Study Social Media 40

The Hourglass Blog

APRIL 21, 2011

I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector. The HBR post describes several strategies employed by the very famous and very innovative Mayo Clinic. Millennials.

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Innovation millennials Case Study Leadership 40

Reid All About it

MAY 11, 2018

The Three Essential Elements of Effective Inbound Strategy. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Walk away with some ideas you can implement right away, along with some long term strategies to begin integrating into your event planning. More info/register. Host: Billhighway. 1 CAE credit.

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DC Washington Project Member Engagement 30

Reid All About it

OCTOBER 7, 2022

On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too. She provides several instructional strategies to keep in mind when developing educational events and programs. Year-round attendee community. 1 CAE credit. .

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Blended Learning Education Video Conference 41