Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

LMS 370

LMS Nashville Strategy Video 370

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Use an inbound marketing platform.

Case Study 40

Case Study eBook Content Social Media 40

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. Thu 1/12 at 2 p.m.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. Thu 1/12 at 2 p.m.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

NOVEMBER 4, 2022

Non-dues revenue award. Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Emily Kramer at the MKT1 Newsletter says your content will achieve its goals and make a greater impact if you plan its distribution upfront—and she explains exactly how to do that.

Arlington 39

Arlington Technology Case Study Revenue 39

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Publications. Tuesday, January 19, 2010. Take a look and feel free to post your thoughts here. Branding.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Case Study.

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Recruitment -- when prospects choose to join you. Case Study. (9).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters.  ASAE Membership -- Recruitment and Retention. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. Based on this scenario, I think you can make a case for the free trial approach with this organization.

Price 40

Price Marketing Cost Survey 40

Membership Marketing

DECEMBER 10, 2009

• He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). .” 1 But this year, he did away with the big mailer.

Content 40

Content Marketing Price Survey 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Network with Me.

Marketing 40

Marketing Price Survey Analysis 40