Certificate Communications Guidelines Price 
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FEBRUARY 9, 2024
Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . Hear how the speaker’s team developed a price elasticity forecast.
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FEBRUARY 2, 2024
Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Hear how the speaker’s team developed a price elasticity forecast.
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AUGUST 11, 2023
Hear about a five-step process for creating and managing a budget, how to make budgets easy and fun, tips and tricks to save thousands of dollars, and how to communicate your vision to decisionmakers. Host: Certification Network Group (CNG) Wed 8/16 from 11 a.m. Chief Communications Officer/Owner, CQbd Wed 8/23 at 1 p.m.
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AUGUST 18, 2023
Chief Communications Officer/Owner, CQbd Wed 8/23 at 1 p.m. Find out how to consolidate and price your content marketing offerings for success, structure digital sponsorship that works for sponsors and members, and create the behavior in your sponsors that helps improve your digital content calendar. 1 CAE credit. More info/register.
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SEPTEMBER 25, 2020
The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.
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OCTOBER 16, 2020
Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. 1 CMP credit.
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APRIL 23, 2021
The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.
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