Building Buy-In for an Online Community at Your Association

Higher Logic

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 1: Price.

Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Features Revenue feedback help non-dues revenue pricing resources sponsors

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Digital Badges enable your association to extend the potential to generate non-dues revenue from your education and certification programs in a number of ways.

Learning Management Systems for Associations: The Essentials

WBT Systems

What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? In this way, associations have been providing social learning opportunities for their members since long before social learning became associated with social media that enables people to connect and communicate online.

Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Dallas 232

Association Brain Food Weekly: 7.31.20

Reid All About it

If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Association Brain Food Weekly: 11.6.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Building Your 2021 Communications Plan. Discover everything that needs to go into your 2021 communications plan. AMS selection has always been a difficult decision, and it can feel like you need to put on your investigator’s cap in order to get real answers from vendors regarding pricing and integrations.

LMS 200

Association Brain Food Weekly: 10.30.20

Reid All About it

Jimmy Le, Senior Conference Planner for the IEEE Communications Society. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Launching a Certification Program in an Unpredictable Environment.

LMS 209

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. These certifications, especially if widely recognized in your industry, are often key motivators for joining your association. Expert Tip: The best learning management systems will also help you increase non-dues revenue by selling some of your online courses or certification materials.

Association Brain Food Weekly: 9.25.20

Reid All About it

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Virtual Event Revenue: Picking a Price for Your Online Conference.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Find a platform that allows you to bundle different types of content together, as well as set up promotional codes and offer different pricing depending on who is purchasing the content for the maximum flexibility.

Association Brain Food Weekly: 5.22.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about preparation tips for technical execution including audio and lighting recommendations, easy engagement activities, communicating to attendees, and content development best practices. Learn how to proactively communicate during the event process with leaders and key stakeholders, and leverage technology to centralize information for the entire organization.

CXPA Elevates the Customer Experience with Community

Higher Logic

After finding there wasn’t any software in the right price range, CXPA saw Higher Logic and partner eConverse’s web design in action at the annual Super Forum conference in 2015. Moving forward, CXPA plans to continue improving back-end data communications for a more seamless member experience throughout both the website and community. Leveraging education and certification. CXPA introduced the certification exam in 2012, but did not include any prep materials or courses.

Association Brain Food Weekly: 7.10.20

Reid All About it

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic.

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

With this data, direct your communications to them precisely based on their web behavior and online community data using marketing automation. Providing value to members entails a few key communication needs : You know what value members expect from joining your organization. You communicate where and when they can get what they want. Make sure you’re communicating the value you have and the value they want.

eBook 212

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. According to their research, students and employers agree on the skills necessary to succeed in the workplace: critical thinking, problem solving, oral and written communications, teamwork, ethical conduct, decision-making and the ability to apply knowledge. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs.

Associations play an important role in higher education

Aaron Wolowiec

And then comes the price tag. According to their research, students and employers agree on the skills necessary to succeed in the workplace: critical thinking, problem solving, oral and written communications, teamwork, ethical conduct, decision-making and the ability to apply knowledge. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Provide quality certification programs.

How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

By Brian Smith, Communications Specialist . How often are members engaging in training certification courses? . What’s the proper price point for this product in our online store? . In the case of an online learning product like Web Courseworks ’, that means suggesting which courses to apply for that will allow members to receive their certifications.

LMS 54

Compare Association Management Software Platforms

GrowthZone

Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Pricing available on the GrowthZone website and product demos available upon request. Pricing available upon request. Product demo and pricing available upon request. Product demo and pricing available upon request.

Association Brain Food Weekly: 5.29.20

Reid All About it

Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Discover why, even if you’ve navigated the Covid-19 crisis relatively unscathed, having a crisis communications plan is necessary & why now is the perfect time to create one.

Association Brain Food Weekly: 10.21.16

Reid All About it

Learn about the types of AV vendors and how to evaluate the best options for your event; budget items that may not be listed, and how to leverage them to negotiate on gear and price; speaker contract riders, along with other contract and logistics issues; and questions to ask vendors and questions they should ask you to provide appropriate solutions. Presenters: Lisa Campo, Marketing & Communications Manager, American Council on the Teaching of Foreign Languages.

Association Brain Food Weekly: 9.30.16

Reid All About it

Learn how different meeting rooms support learning outcomes and help maximize meeting ROI, develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants, and hear about different venues types and non-traditional room layouts that help foster connections between and among delegates. Joey Price, CEO, Jumpstart: HR. The future of learning has been on my mind lately.

How Beta Testers Can Help Build Grade-A Exams

Associations Now

The tech association CompTIA improves its certification exams by enlisting IT experts to test the tests before they’re opened to all. Ready to get your certification or credentialing exam out to your members? This week, for instance, it put out a call for beta testers for an updated version of the cloud-computing certification exam it released in 2013. They are kind of an early adopter of the certification if they pass the exam.”.

On Becoming the Netflix of Associations

Association Success

I don’t mean just aligning various departmental visions, or stamping down silos that might be blotting out communication in your existing organizational hierarchy. Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. How we are building a purpose-driven structure, and why. What does it mean to build a purpose-driven organizational structure?

Team 94

Association Brain Food Weekly: 12.6.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. We need to allow member data to tell us how to communicate, not the other way around.?A A strong member lifecycle ecosystem incorporates simple, actionable data with intelligent campaigns and member communications. Now, other organizations are leveraging the unique strengths of open source to deliver world-class learning at an affordable price.

LMS 161

Association Brain Food Weekly: 7.17.20

Reid All About it

5 virtual conference pricing strategies. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Find out how the host communicated with members at the height of the pandemic to continue bringing in renewals and exceed their goals despite the circumstances. The weekly list of free educational events and resources for the association community… Design thinking demystified.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Learn how to master the right approach based on your audience, speak your boss’ language (ROI), communicate your “Why” and use proven sales strategies to get approval, and plot measurable goals and timelines to exceed stakeholder expectations.

Association Brain Food Weekly: 7.3.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to make the most of these challenging times, for example, how to keep your members engaged with valuable content and online experiences, how to run a successful virtual conference for your association, including pricing and registration strategies, virtual event sponsorship — a non-dues revenue opportunity, and the unique role that medical associations play in the era of COVID-19.

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks

When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. We like that idea, and we agree that you need to provide many different pricing models.

Association Brain Food Weekly: 5.8.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Discuss and evaluate emerging pricing models to consider for your Fall 2020 event. Discover ways to grow your non-dues revenue through expanding your digital communication strategy, opening more exclusive and targeted opportunities, and working with advertisers and sponsors to shift their messaging.

Association Brain Food Weekly: 6.12.20

Reid All About it

He shares too many good points and ideas about communications, virtual events, and sponsorships to discuss here so go read it! I also like the 30-minute roundtables (8 person limit) based on interest, 1:1 virtual networking with other senior-level attendees, and the countdown clock on their home page showing when the registration price goes up. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Association Brain Food Weekly: 8.7.20

Reid All About it

Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. That means rethinking how you communicate on a small screen.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

Communication is vital; your members want to hear from you frequently. This is also a great opportunity to open up your member-only communication vehicles to the entire industry, including non-member prospects – show them why they need to be a part of your organization today and in the years to come. It is possible in this crisis to continue to drive non-dues revenue while communicating effectively with your members, industry stakeholders, and advertisers and sponsors.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

According to the organization: “We offer tickets at different prices to allow participants to support Burning Man at the price level which is most appropriate for them. Our highest priced tickets offset our lower priced tickets and ensure Black Rock City is a vibrant and diverse metropolis accessible to those with varied socio-economic circumstances.”. In terms of finances, we don't always have the flexibility to change or lower our membership fees or product pricing.

Top 10 Sustainable Event Trends for 2020

GlowGlobally

Between now and 2020, organisations will make it a priority to more effectively communicate their sustainability strategies and progress. A growth in demand will cause prices to fall and supply to increase, helping make sustainability a key criteria when selecting caterers and restaurants. 6 – Standards & Certification.

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Using business intelligence tools, they can draw on their huge volumes of data to pinpoint optimal pricing, products, content, and engagement for a very personalized member experience. As your association grows and collects personal information about your members (which fuels personalized communications), you simply can’t afford not to protect your member data. Compliance – The most secure AMS systems maintain compliance certifications and attestations to validate their security.

Association Brain Food Weekly: 6.5.20

Reid All About it

Hear from an expert and your peers in the association world as they share their expertise on platforms, best attendee experiences, verification of virtual programs, pricing options, and methods of virtual offerings (on-demand, pre-recorded, live). There are strategic change management, crisis communication, and member engagement strategies every association needs to be mindful of deploying right now to ensure the association is positioned for sustainable, long-term growth.

FAQ 185

The evolution of member benefit priorities throughout the career journey

Aptify

For example, members tend to initially join their organization for networking, socializing, job opportunities, and certifications, but networking and socializing quickly become less important. Once you’ve thought through what members are looking for in each stage of their careers, you can begin to apply that knowledge to your member programs, services, and communications. Consider your pricing model.

Price 40

Association Learning: Does your Story Inspire Members?

WBT Systems

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. Whether your association is a trade association or professional society, don’t forget to remind members that a key part of any association’s mission is to provide education and/or certification programs. How do you currently facilitate communication from members about your education programs?

Association Brain Food Weekly: 3.22.19

Reid All About it

Learn about the programs and engagement tactics most influential in establishing a strong perception of value with young members, the median price of membership and how it squares with what we know of the financial burdens millennials and Gen Z are facing, and actionable steps associations can take to eliminate cost as a barrier to joining – or renewing. Presenter: Jon Boyd, CTBS, Director of Certification & Online Learning, American Association of Tissue Banks.