Remove Certificate Remove Content Remove Member Engagement Remove Proposal
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Association Brain Food: 3.8.24

Reid All About it

Membership Mondays: What Does Member Engagement Mean to You? What are you looking for when talking about member engagement? Host: American Marketing Association Speaker: Mark Bornstein, VP, Content Marketing and Chief Evangelist, ON24 Tue 3/12 at 3 p.m. More info/register. Host: ASAE Tue 3/12 at 11 a.m.

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Association Brain Food: 8.18.23

Reid All About it

Charles Darwin was a geologist when he proposed the theory of evolution. Find out how to consolidate and price your content marketing offerings for success, structure digital sponsorship that works for sponsors and members, and create the behavior in your sponsors that helps improve your digital content calendar.

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Association Brain Food Weekly: 4.16.21

Reid All About it

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Don’t Just Create Learning Content, Sell It! Guest: Patrick Bontinck.

Revenue 363
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Association Brain Food Weekly: 10.29.21

Reid All About it

Instead, when you hear crickets, he suggests you ask board members to use specific language—he shares several examples—to express their stance on an issue or proposal. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. – Engage 2021. Sponsorship sales. 1 CMP credit.

Revenue 195
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Association Brain Food Weekly: 2.19.21

Reid All About it

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. They also describe how credentialing programs can help your association increase member engagement and revenue. Conference content. Credentialing programs. Tue 2/23 from 9 a.m.

Revenue 322
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Association Brain Food Weekly: 12.3.21

Reid All About it

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. 70 content ideas for social media posts. Chief Digital Officer. Quick hits.

Revenue 195