Certificate Definition Discount Marketing 
WBT Systems
JULY 24, 2018
Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).
MemberClicks
APRIL 19, 2024
If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. In this article, we will explore the definition of a value proposition and why it is important.
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Freestone
DECEMBER 12, 2023
However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. With this research in mind, there is a definite opportunity for associations to increase non-dues revenue with continuing education programs. Can your current LMS deliver?
Association Adviser
DECEMBER 15, 2016
New members clearly have the membership and marketing team’s attention. In a recent online discussion about email marketing volume, Kevin Whorton of Whorton Marketing & Research noted that “Newer members often notice a ‘hunting license’ phenomena — the day before they joined they never heard from you, now they do constantly.
Associations Now
MAY 18, 2016
But pricing for a second audience just adds another layer of complexity: The member discount ought to be enough to make joining attractive, while the nonmember markup shouldn’t be so high as to feel like gouging. Pricing strategy in general is hard enough, and something in which associations aren’t known for their savvy.
Disciple Media
AUGUST 26, 2022
Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.
Disciple Media
AUGUST 26, 2022
Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.
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