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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. More info/register.

Chicago 200
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Association Brain Food: 1.26.24

Reid All About it

They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 259
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Association Brain Food Weekly: 4.23.21

Reid All About it

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. How do you earn it? How do you maintain it? Is it a certificate program or a certification? 1 CMP credit. Fri 4/23 at 3:45 p.m. –

Revenue 370
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Association Brain Food Weekly: 5.29.20

Reid All About it

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Fri 5/29 at 12 p.m.* – 3 Ways To Lower Anxiety & Boost Productivity: How To Gain Momentum In Uncertain Times. How to Go Virtual (While Still Creating an Engaging Experience).

San Diego 259
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48 No-Brainer Tools Every Marketer Needs

Higher Logic

For your analytical needs: Google Analytics : Do you know how to check where your website visitors came from? Or how long they stayed on your site? Google also offers a free certification to help you get up to speed with the tool. Sharethrough : Wondering how catchy your subject line or blog headline is?

Tools 233
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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Usability testing. Quick hits. Neil Patel ).

Revenue 195
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Did You Know: New Members Receive the Majority of Targeted Member Communications

Association Adviser

This should make sense to any membership marketer: once an individual has made the leap into your association, you’re going to need to give them some extra guidance for a while regarding how to benefit the most from their membership, which events to look out for and how to become more involved.