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How to create an association marketing strategy

Freestone

Try to craft learner personas based on age, career, certifications, training, and more. Leveraging personas is a great way to humanize your marketing strategy, ensuring your messaging will resonate with perspective learners. Be sure to reach potential learners and market upcoming courses and events in as many ways as possible.

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How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. Yes, this will probably increase your registration numbers, but how are you getting the word out there?

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

How Do I Create a Membership Drive? Here’s how to organize and execute your campaign in 9 simple steps! 7 Membership Drive Ideas to Broaden Your Reach Now that you know how to create a membership campaign, you might be asking: How do I attract people to join my membership program? PST spot !

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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Association Software 101: How to Find the Best AMS Platform

Protech

Whether your association already has an association management system or has never used one before, it’s worth learning more about the software, the essential features to look for, and how to choose the right solution for your association. Read more about how mobile apps for association management are changing.

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Association Brain Food: 5.12.23

Reid All About it

No matter the size or type of your association, and no matter your current role, see how you, too, can distinguish and propel your organization. Using uncommon strategies from her book Elevating Engagement , learn how to create an energized and highly motivated membership. More info/register. 1 CAE credit. More info/register.

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Association Brain Food: 1.26.24

Reid All About it

They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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