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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

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How to use your learning management system (LMS) to generate non-dues revenue

Freestone

Are you looking for strategies to increase non-dues revenue? Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. How can your learning management system increase non-dues revenue? Your ability to drive revenue from your learning program depends largely on your ability to create great courses.

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

Keep reading to learn the pros and cons of each model and how to apply each type at your association. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Many individuals are eager to pay for access to professional development content to complete a certification.

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David Gammel's Web Strategy Report, Volume 2 Issue 2

High Context

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. I presented recently on how to generate you own web site ideas at an association industry conference. How can you offer continual value in exchange for continual revenue?

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Association Brain Food Weekly: 10.18.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. How to Promote Your Brand with Digital Credentials. or subscribe for updates.

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Six Components to Building Your Membership Model

Membership Marketing

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. Others require multiple years of membership tied to an event like certification. There is a growing shift from providing a paper based or in localized in-person membership to an electronic only membership.

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