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How to Motivate Certification Candidates

WBT Systems

The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required continuing education credits. How can you motivate certification candidates and keep them on the credential path? 3 intrinsic drivers that motivate certification candidates.

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Association Brain Food: 2.2.24

Reid All About it

Microcredentials and digital badges help young professionals differentiate themselves from peers and acquire the skills they need to get hired and promoted. Member connections. At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. Print magazines.

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Association Brain Food: 2.9.24

Reid All About it

In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Michelle Brien at Matchbox shared the results of their research on the value of virtual experiences to associations and their members. They describe how technology can help strengthen your organization’s culture.

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Association Brain Food: 9.29.23

Reid All About it

Impexium dives deep into membership renewals : the difference between retention and renewal, metrics, why members don’t renew (per research), and, best of all, solutions for those renewal challenges. The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Membership renewals.

Revenue 272
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Association Brain Food: 10.6.23

Reid All About it

Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Association education in 2024. associations) plan to focus their efforts in 2024. Conference design.

Revenue 256
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Association Brain Food: 9.22.23

Reid All About it

Both groups need to know how your association could fit into their educational plans, either by serving as an alternative to college or supplementing what they learn there. She describes the difference between mentoring and coaching, and explains how mentoring moments can make a difference in someone’s life. Website RFPs.

LMS 266
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Association Brain Food: 5.5.23

Reid All About it

Corporate learning. Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Amanda Kaiser describes how virtual connections can ease attendees’ anxiety about going to in-person events. When association professionals think about volunteering, members naturally come to mind.

Chicago 205