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Association Brain Food: 3.8.24

Reid All About it

Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Their solutions will help some people, but can’t association chapters play a role too? Event marketing. More info/register. More info/register.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Pay attention to what matters most

Aaron Wolowiec

For example, millennials just starting their careers often turn to associations for job opportunities and career advice. Furthermore, many professional organizations take pride in providing numerous meetings and conferences when instead they should focus on job opportunities, credentialing and certifications, Abila found.

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Everybody’s Due-ing It! Ideas to Drive Non-Dues Revenue

Blue Sky eLearn

Offer online practice tests for certificate/certification examinations. Mentor and coaching programs, including reverse or reciprocal mentoring programs (for example, Millennials mentoring Baby Boomers). Sponsored ads on social media. Sponsored takeover of social media channel(s) for a day.

Revenue 168
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OpenBadges: Increasing Visibility of Association Education

WBT Systems

There has been much discussion lately about the value of digital badges for both association education and certification programs. Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. OpenBadges increase visibility for the Association.

Education 150
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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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What will 2016 bring for associations?

Aaron Wolowiec

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide. “For