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How Do you Engage Your Members? The 2023 Survey Says…

GrowthZone

and Canada were surveyed by GrowthZone at the end of 2022. As part of the survey, membership and engagement trends were highlighted and here’s what the survey results revealed. The #1 email pet peeve of 72% of Millennials is organizations that email too frequently. ” – The Millennial Impact Project.

Survey 78
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Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience

Associations Now

In-person meetings are bouncing back, according to a Freeman report, but millennials and Gen Z attendees are more particular about what they want out of them. There’s a need for millennials to fill the void in middle management, which are the decision makers around meetings,” he said. Email is not there,” he said. Will they come?

Survey 118
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Are Political Ads on Social Media OK? Many Say Yes

Associations Now

A new study from the Public Affairs Council finds that even given recent controversy over the use of political ads on social media, nearly half of Americans don’t find their use objectionable. The post Are Political Ads on Social Media OK? Twitter has (mostly) banned them. Facebook has faced controversy because it hasn’t.

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Review: When Millennials Take Over

Spark Consulting

I recently had the opportunity to read a review copy of When Millennials Take Over , a new book by Jamie Notter and Maddie Grant of Culture That Works designed to help us get past the freak out and to a “ridiculously optimistic” view of the future of work. tl;dr: Don’t do another member survey! Sounds hard, right?

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Association Brain Food: 3.8.24

Reid All About it

Chapters should offer plenty of member-organized social meetups, not just education programs. You’ve probably seen survey reports about people registering later for events than in the past. Their solutions will help some people, but can’t association chapters play a role too? Event marketing. More info/register. More info/register.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Social Media Roundup: Millennial Membership Lessons From Churches

Associations Now

Much like associations, churches are trying to attract millennials as members—here’s what they’ve learned. As a group, millennials might not necessarily be religious (a third of adults under 30 in a 2012 Pew Research poll had no religious affiliation), but churches haven’t given up trying to reach them. Church at a bar?