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5 Gen Z Values Associations Need to Know

Membersuite

They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. Gen Z is twice as likely as Millennials to make a purchase based on a recommendation from an influencer. When you hire Gen Z staff, see if they’re interested in acting as association ambassadors on social media. #4:

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

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Embracing and Engaging Young Professionals

GrowthZone

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Social Media. If you’re of the TL;DR (“Too Long; Didn’t Read.”)

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Empower association volunteers to boost member engagement

Nimble AMS

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Build your diverse base of volunteer mentors, then begin recruiting mentees.

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Engaging Your Young Professional Members: 9 Tips

MemberClicks

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Send a survey to ask them directly. Involve them in leadership opportunities.

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How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.